1. Securing faculty and admin support: an introduction
Monica Hammes
University of Pretoria
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

2. Agenda
Another round of advocacy Academics Students Library IT Department Student Administration Research Department
Create a supportive environment
Build lasting relationships
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

3. The stakeholders
Institutional management/leadership Visibility leading to prestige
Authors: academics or students Visibility leading to career advancement One location – in perpetuity
Library New role – new direction
Research Department Coherent view of research output
Publishers Copyright owners
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Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

4. The contributors Institutional management/leadership
Authors: academics or students
Library
Research department
IT department
Student administration
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

5. Working definition for advocacy
To persuade others to lend support and credibility by committing resources (buy in)
Advocacy is about explaining and promoting the key concepts to stakeholders who need to understand what OA&IRs are, why they are important and the benefits of depositing their research
Advocacy and service development go hand in hand
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

6. What is important for them
Academics/ Authors
What is important for them
Access to their work and citation
Influence on career opportunities
Reputation in scientific community
Work/information overload
Security
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

7. The benefits that will excite them
Academics/ Authors
The benefits that will excite them
Increase in citation: %
Funding opportunities
Automating the creation of one’s research record
Supporting a variety of formats
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

8. The benefits that will excite them (2)
Academics/ Authors
The benefits that will excite them (2)
Security, copyright cared for
Preservation and document migration
Copyright policy assues attended to
Worldwide access (?)
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

9. Academics/ Authors What is their role in securing success
Populating the IR
Active participation
Influencing their students and other collaborators
Changing their copyright management
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

10. Academics/ Authors What is their role in securing success
Populating the IR
Active participation
Influencing their students and other collaborators
Changing their copyright management
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

11. Academics/ Authors Their concerns
Disruption of traditional publishing model
Publishing jeopardized (copyright)
Quality of self-archived work (association)
Time consuming, inflexibility and lack of functionality
Fifteen Common Concerns (and answers to them) at
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

12. Academics/ Authors Their concerns (2)
Preservation and security
Not my community
Prefer personal or group web pages (ease and control)
Culture of disciplines
Some would rather use subject repositories
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

13. Academics/ Authors Their concerns (3)
No relationship with reward system
Should form part of the publication process or at least the institutional reporting system
Fear of plagiarism and being scooped
What serials crisis?
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

14. Advocacy Campaign
Target group: Benefits, concerns, aspects, language, medium
What do they know, gaps in knowledge
Attitudes
What do you want them to know?
Time scale
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

15. Advocacy Campaign Communication plan
Advocacy toolkit: presentations, brochures, etc
Top-down or bottom-up or both?
Blanket or targeted
Work with champions
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

16. ETDs are a good value proposition (3)5
ETDs are a good value proposition (3)
The case of Dr Terefe Belehu

21. His published articles will be made accessible in UPSpace

22. Advocacy Campaign : Emerging authors
New/young academic staff
Postgraduate students
Reluctant authors
Other staff
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

23. Campaign Goal (EA) Increase knowledge, raise awareness
Build on their NetGen attitude
Establish good copyright management
Make them feel in control
Increase their visibility
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

24. Campaign Strategy (EA)
Demonstrations and informal discussions, good statistics
Workshops and presentations
, listservs, brochures etc
Wiki or blog
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

25. Create a supportive environment
Library populates it
Deposit on their behalf (mediated submission)
Provide infrastructure and the necessary tools
Prove that it works – stats
Use it yourself
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

26. Create a supportive environment (2)
Guidance and help - Tutorials - Website with all necessary information - Workshops - One-to-one kick start sessions
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

34. Build solid, lasting relationships
Communicate regularly - Changes in the environment - New staff - Refresh awareness - Solve problems swiftly
Keep track of their changing environments
Share results and good news
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

35. Useful web sites
Central Queensland University Institutional Repository Policy (URL too long and complicated – search with Google)
Jennifer de Beer at IR Workshop May
JISC/SURF : Partnering on copyright
JISC: FAIR Synthesis: Advocacy materials
Peter Suber’s newsletter (SPARC)
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana

36. Questions?
Open Access (OA) and Institutional Repository (IR) : new models for scholarly communication June Accra, Ghana