1. The Media & How it Affects Our Decision Making
English 1201:
A Closer Look at Advertisements
The Media & How it Affects Our Decision Making

2. What exactly is MEDIA? Media – forms of public communication that are designed to reach large numbers of people. Examples: newspaper, radio, tv etc

3. Important Media Terms
Advertisement – persuading people to buy a product. Uses your desires, emotions and biases to change the way you think.
How are they trying to
Persuade you in this
Ad?

4. What is the demographic for the following pictures?
Demographic – the group of people to whom a message is directed.
What is the demographic for the following pictures?

5. What is the Demographic?

6. Endorsement
a testimonial strategy, where a famous person supports a product

7. Watch this!!

8. Logo
a symbol used to advertise an organization, event or product.

9. Target Audience
consumer group most likely to buy a product.

10. REMEMBER! When answering questions on advertisements, think MAP
M – what is the message being conveyed in the ad?
A – who is the intended audience?
P – what is the purpose?

11. Class Work
What is the MAP of the following advertisements?
a B.

12. c.

13. Class Assignment
Using the chart, list the message, audience and one strategy used in the following advertisements.

14. Write Answers Down on Chart

15. Your Turn!
* With a partner find 4 online ads for products and fill in the same chart.