1. Introduction/review of rhetorical strategies & devices
The Art of an argument
Introduction/review of rhetorical strategies & devices

2. Rhetoric???
On a sheet of paper, name 3 things you know about rhetoric/rhetorical analysis
List ways it connects with other topics outside of the classroom.

3. The rhetorical triangle
Pathos (Appealing to emotion)
Logos (Appealing to logic)
Ethos (Appealing to one’s own character)

4. repetition
Simple repeating of a word/phrase for effect or emphasis

5. restatement
Expressing the same idea in different words to clarify and stress key points

6. Rhetorical question A question, not answered, because it is obvious
Used for emphasis and effect

7. Parallelism Sentence structure similarity
Several parts of a sentence/several sentences are expressed similarly
Adds balance & rhythm

8. antithesis
is a kind of parallelism in which two opposite ideas are put together in parallel structures.
A clear contrasting relationship between two ideas joined together

9. Charged/emotional diction
Word choice that evokes emotion

10. Fallacies
errors in reasoning that make an argument less valid or weak

11. Begging the question
Taking for granted something that really needs proving

12. Either or reasoning
Presents only two sides to an issue

13. Hasty generalization
Drawing a general or premature conclusion on the basis of one or two cases

14. Card stacking
Only presenting the positive side of the argument (or the negative side of the opposition)

15. bandwagon
When an argument is presented as everyone else is in agreement with it; it is the “winning” side
Everyone else is doing it; it is the “Winning” side

16. Glittering Generalities
Using words that have little meaning
Uses appealing words and images to sell the product; Generally accepted virtues are used to stir up favorable emotions. Words such as “democracy,” “family values,” “rights,” or “American” are used in a positive sense.
Message- if you buy this item, you will be using a wonderful product, and it will change your life
Example: Blue Bell ice cream’s slogan, “Blue Bell homemade ice cream tastes just like the good old days!”

17. You will never watch a commercial the same way again…
On the same paper that you used earlier write down notes and reflections.

18. Watch the following ad …
Superbowl Ad Then, write down your initial thoughts about the commercial when finished. Be sure to include how it made you feel and why.

19. A little more advertisement awareness …
Dove
More Commercials

20. A little more advertisement awareness …

21. A little more advertisement awareness …