Presentation is loading. Please wait.

Presentation is loading. Please wait.

Breakfast Trends at U.K. Chains & Independent Operators

Published byTrần Lý Modified over 5 years ago

Similar presentations

Presentation on theme: "Breakfast Trends at U.K. Chains & Independent Operators"— Presentation transcript:

1 Breakfast Trends at U.K. Chains & Independent Operators
Prepared for Brakes Group Prepared by: December 2012 Project #3638

2 Table of Contents Breakfast Trends………………………………………………………………………………………………..…..3 Breakfast Trends Across All Segments Casual-Dining Pub Chains Quick-Service Fast-Casual Fine-Dining Consumer Data………………………………………………………………………………………………..…..40 Recent News…….…………………………………………………………………………………………..……..44

3 Breakfast Menu Trends

4 Breakfast Trends Across All Segments
Among main dishes, menu penetration of breakfast platters decreased everywhere except at fast-casual chains. Porridge main dishes decreased everywhere except at pub chains. Conversely, porridge side dish offerings rose in menu penetration at both quick-service and casual-dining chains. Among breakfast beverage offerings, specialty coffee clearly leads in all segments. Juice, hot tea offerings also show significant menu presence. Fruit smoothie menu share rose considerably at fast-casual, quick-service and pub chains since 2011. Source: MenuMonitor; Technomic

5 Casual-Dining

6 Eggs Benedict/Florentine, Bacon-Focussed Dishes All Rise Considerably On U.K. Casual-Dining Breakfast Menus Since 2011 Menu Penetration - Top Breakfast Main Dishes at U.K. Casual-Dining Operators Base : Jul-Sep 2012 – 166 items on 18 menus from U.K. Chains & Independent Operators; Jul-Sep items on 18 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

7 Average Prices For Egg-Focused Entrées Rise At U. K
Average Prices For Egg-Focused Entrées Rise At U.K. Casual-Dining Concepts In 2012 Average Price - Top Breakfast Main Dishes at U.K. Casual-Dining Operators Base : Jul-Sep 2012 – 166 items on 18 menus from U.K. Chains & Independent Operators; Jul-Sep items on 18 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

8 Specialty Coffee Easily The Top Menued Beverage On U. K
Specialty Coffee Easily The Top Menued Beverage On U.K. Casual-Dining Breakfast Menus, Rising Nearly 5% In Menu Penetration Since Last Year Menu Penetration - Top Breakfast Beverages at U.K. Casual-Dining Operators Base : Jul-Sep 2012 – 253 items on 19 menus from U.K. Chains & Independent Operators; Jul-Sep items on 15 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

9 Bottled Beverage Prices Increase On Breakfast Menus At U. K
Bottled Beverage Prices Increase On Breakfast Menus At U.K. Casual-Dining Concepts In 2012 Average Price - Top Breakfast Beverages at U.K. Casual-Dining Operators Base : Jul-Sep 2012 – 253 items on 19 menus from U.K. Chains & Independent Operators; Jul-Sep items on 15 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

10 Menu Penetration - Top Breakfast Sides at U.K. Casual-Dining Operators
Hash Browns, Muffins Rise On U.K. Casual-Dining Breakfast Menus While Most Top Offerings Decline Since 2011 Menu Penetration - Top Breakfast Sides at U.K. Casual-Dining Operators Base : Jul-Sep 2012 – 112 items on 16 menus from U.K. Chains & Independent Operators; Jul-Sep items on 18 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

11 Average Price - Top Breakfast Sides at U.K. Casual-Dining Operators
Fruit/Yoghurt Parfait, Bread Prices Rise Among Top Menued Breakfast Sides At U.K. Casual-Dining Chains In 2012 Average Price - Top Breakfast Sides at U.K. Casual-Dining Operators Base : Jul-Sep 2012 – 112 items on 16 menus from U.K. Chains & Independent Operators; Jul-Sep items on 18 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

12 Pub Chains

13 Porridge, Cereal/Granola Offerings Rise At U.K. Pub Chains In 2012
Menu Penetration - Top Breakfast Main Dishes at U.K. Pub Chains Base : Jul-Sep 2012 – 115 items on 17 menus from U.K. Chains & Independent Operators; Jul-Sep items on 12 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

14 Average Price - Top Breakfast Main Dishes at U.K. Pub Chains
Egg-Focussed Main Dishes, Cereal/Granola Prices Up Sharply On U.K. Pub Chain Breakfast Menus In 2012 Average Price - Top Breakfast Main Dishes at U.K. Pub Chains Base : Jul-Sep 2012 – 115 items on 17 menus from U.K. Chains & Independent Operators; Jul-Sep items on 12 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

15 Menu Penetration - Top Breakfast Beverages at U.K. Pub Chains
Signature Drinks, Hot Chocolate Increase Their Menu Share At U.K. Pub Chains In 2012 Menu Penetration - Top Breakfast Beverages at U.K. Pub Chains Base : Jul-Sep 2012 – 156 items on 12 menus from U.K. Chains & Independent Operators; Jul-Sep items on 8 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

16 Average Price - Top Breakfast Beverages at U.K. Pub Chains
Lemonade, Energy Drink Prices Rise On U.K. Pub Chain Breakfast Menus Since 2011 Average Price - Top Breakfast Beverages at U.K. Pub Chains Base : Jul-Sep 2012 – 156 items on 12 menus from U.K. Chains & Independent Operators; Jul-Sep items on 8 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

17 Menu Penetration - Top Breakfast Sides at U.K. Pub Chains*
Breakfast Bread Side Dishes Generally Increase At U.K. Pub Chains Since 2011 Menu Penetration - Top Breakfast Sides at U.K. Pub Chains* *Please note the low sample size (see below) for this dataset Base : Jul-Sep 2012 – 27 items on 10 menus from U.K. Chains & Independent Operators; Jul-Sep items on 8 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

18 Average Price - Top Breakfast Sides at U.K. Pub Chains*
Yoghurt Offerings See Average Price Increase On U.K. Pub Chain Breakfast Menus In 2012 Average Price - Top Breakfast Sides at U.K. Pub Chains* *Please note the low sample size (see below) for this dataset Base : Jul-Sep 2012 – 27 items on 10 menus from U.K. Chains & Independent Operators; Jul-Sep items on 8 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

19 Quick-Service

20 Breakfast Sandwiches Up, While Breakfast Platters Decline, At U. K
Breakfast Sandwiches Up, While Breakfast Platters Decline, At U.K. Quick-Service Concepts In 2012 Menu Penetration - Top Breakfast Main Dishes at U.K. Quick-Service Operators *Donut increase due to a single chain, Krispy Kreme, adding 20 donut offerings Base : Jul-Sep 2012 – 120 items on 16 menus from U.K. Chains & Independent Operators; Jul-Sep items on 11 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

21 Mixed Grill, Breakfast Platter Prices Considerably Increase On Breakfast Menus At U.K. Quick-Service Concepts In 2012 Average Price - Top Breakfast Main Dishes at U.K. Quick-Service Operators *Donut increase due to a single chain, Krispy Kreme, adding 20 donut offerings Base : Jul-Sep 2012 – 120 items on 16 menus from U.K. Chains & Independent Operators; Jul-Sep items on 11 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

22 Fruit Smoothies, Hot Tea Both Show Notable Increases On U. K
Fruit Smoothies, Hot Tea Both Show Notable Increases On U.K. Quick-Service Breakfast Menus Since 2011 Menu Penetration - Top Breakfast Beverages at U.K. Quick-Service Operators Base : Jul-Sep 2012 – 353 items on 18 menus from U.K. Chains & Independent Operators; Jul-Sep items on 10 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

23 Fruit Smoothie, Coffee, Juice Prices Way Up On Breakfast Menus At U. K
Fruit Smoothie, Coffee, Juice Prices Way Up On Breakfast Menus At U.K. Quick-Service Concepts In 2012 Average Price - Top Breakfast Beverages at U.K. Quick-Service Operators Base : Jul-Sep 2012 – 353 items on 18 menus from U.K. Chains & Independent Operators; Jul-Sep items on 10 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

24 Menu Penetration - Top Breakfast Sides at U.K. Quick-Service Operators
Pastry, Porridge And Croissant Side Dish Offerings Rise At U.K. Quick-Service Concepts In 2012 Menu Penetration - Top Breakfast Sides at U.K. Quick-Service Operators *Other Side/Extra increase due to a single chain, Apostrophe, appearing in 2012 Base : Jul-Sep 2012 – 48 items on 13 menus from U.K. Chains & Independent Operators; Jul-Sep items on 8 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

25 Average Price - Top Breakfast Sides at U.K. Quick-Service Operators
Mixed Fruit, Croissant Prices Rise On Breakfast Menus At U.K. Quick-Service Concepts Over The Past Year Average Price - Top Breakfast Sides at U.K. Quick-Service Operators *Other Side/Extra increase due to a single chain, Apostrophe, appearing in 2012 Base : Jul-Sep 2012 – 48 items on 13 menus from U.K. Chains & Independent Operators; Jul-Sep items on 8 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

26 Fast-Casual

27 Scrambled Eggs, Breakfast Platter, Bacon Sandwich Offerings All Increase On U.K. Fast-Casual Menus In 2012; Cereal/Granola, Porridge Offerings Fall Menu Penetration - Top Breakfast Main Dishes at U.K. Fast-Casual Operators Base : Jul-Sep 2012 – 63 items on 8 menus from U.K. Chains & Independent Operators; Jul-Sep 2011 – 54 items on 8 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

28 Average Prices For Cereal/Granola, Bacon Sandwiches Up Considerably At U.K. Fast-Casual Concepts Since 2011 Average Price - Top Breakfast Main Dishes at U.K. Fast-Casual Operators Base : Jul-Sep 2012 – 63 items on 8 menus from U.K. Chains & Independent Operators; Jul-Sep 2011 – 54 items on 8 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

29 Smoothie Offerings Show Considerable Increases On U. K
Smoothie Offerings Show Considerable Increases On U.K. Fast-Casual Breakfast Menus In 2012 Menu Penetration - Top Breakfast Beverages at U.K. Fast-Casual Operators Base : Jul-Sep 2012 – 183 items on 8 menus from U.K. Chains & Independent Operators; Jul-Sep 2011 – 82 items on 5 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

30 Average Price - Top Breakfast Beverages at U.K. Fast-Casual Operators
Hot Chocolate, Hot Tea Prices Up At U.K. Fast-Casual Concepts Since 2011 Average Price - Top Breakfast Beverages at U.K. Fast-Casual Operators Base : Jul-Sep 2012 – 183 items on 8 menus from U.K. Chains & Independent Operators; Jul-Sep 2011 – 82 items on 5 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

31 Menu Penetration - Top Breakfast Sides at U.K. Fast-Casual Operators
Healthy Offerings, Such As Fruit and Yoghurt Parfaits, Increase On U.K. Fast-Casual Breakfast Menus In 2012 Menu Penetration - Top Breakfast Sides at U.K. Fast-Casual Operators *Increases due to three chains (Artisserie, EAT, Pret A Manger) adding breakfast offerings Base : Jul-Sep 2012 – 110 items on 8 menus from U.K. Chains & Independent Operators; Jul-Sep 2011 – 63 items on 6 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

32 Average Price - Top Breakfast Sides at U.K. Fast-Casual Operators
Ham, Mixed Fruit Side Dish Prices Considerably Increase Up At U.K. Fast-Casual Concepts In 2012 Average Price - Top Breakfast Sides at U.K. Fast-Casual Operators Base : Jul-Sep 2012 – 110 items on 8 menus from U.K. Chains & Independent Operators; Jul-Sep 2011 – 63 items on 6 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

33 Fine-Dining

34 Egg Dishes Generally Increase On U. K
Egg Dishes Generally Increase On U.K. Fine-Dining Breakfast Menus Since 2011; Cereal/Granola Offerings Also Moving Up Menu Penetration - Top Breakfast Main Dishes at U.K. Fine-Dining Operators Base : Jul-Sep 2012 – 87 items on 7 menus from U.K. Chains & Independent Operators; Jul-Sep items on 7 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

35 Salmon, Cereal/Granola Offerings Rise In Average Price At U. K
Salmon, Cereal/Granola Offerings Rise In Average Price At U.K. Fine-Dining Concepts In 2012 Average Price - Top Breakfast Main Dishes at U.K. Fine-Dining Operators Base : Jul-Sep 2012 – 87 items on 7 menus from U.K. Chains & Independent Operators; Jul-Sep items on 7 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

36 Hot Breakfast Beverages Increase Menu Share On U. K
Hot Breakfast Beverages Increase Menu Share On U.K. Fine-Dining Menus In 2012 Menu Penetration - Top Breakfast Beverages at U.K. Fine-Dining Operators Base : Jul-Sep 2012 – 95 items on 8 menus from U.K. Chains & Independent Operators; Jul-Sep items on 6 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

37 Average Price - Top Breakfast Beverages at U.K. Fine-Dining Operators
Fruit Smoothie Average Prices Rise Notably At U.K. Fine-Dining Concepts Since 2011 Average Price - Top Breakfast Beverages at U.K. Fine-Dining Operators Base : Jul-Sep 2012 – 95 items on 8 menus from U.K. Chains & Independent Operators; Jul-Sep items on 6 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

38 Menu Penetration - Top Breakfast Sides at U.K. Fine-Dining Operators
Vegetable Side Dishes Up On U.K. Fine-Dining Menus In 2012; Bacon Side Dishes Also Increase Menu Penetration - Top Breakfast Sides at U.K. Fine-Dining Operators Base : Jul-Sep 2012 – 51 items on 6 menus from U.K. Chains & Independent Operators; Jul-Sep items on 6 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

39 Average Price - Top Breakfast Sides at U.K. Fine-Dining Operators
Average Prices For Croissant, Bacon, Sausage Sides Up At U.K. Fine-Dining Concepts Since 2011 Average Price - Top Breakfast Sides at U.K. Fine-Dining Operators Base : Jul-Sep 2012 – 51 items on 6 menus from U.K. Chains & Independent Operators; Jul-Sep items on 6 menus from U.K. Chains & Independent Operators Source: MenuMonitor; Technomic

40 Consumer Data

41 A substantial percentage of consumers say it is important for limited-service restaurants to offer breakfast promotions that create a strong value proposition How much do you agree with the following statements regarding breakfast at limited-service restaurants? (by age, top two box = agree and agree completely) % Overall 24% 22% 22% Base: 279 consumers aged 18+ who purchase breakfast from limited-service restaurants at least occasionally Respondents indicated their opinion on a scale 1–6 where 6 = agree completely and 1 = disagree completely Source: The U.K. Breakfast Consumer Trend Report (2011); Technomic, Inc.

42 Consumers are willing to spend more for breakfast items at higher-end fast-food restaurants than other limited-service concepts How much would you be willing to pay for the following breakfast items at limited-service restaurants? (Means shown) Base: 156 (fast-food), 73 (higher-end fast-food), 108 (bakery/café), 118 (patisserie) and 118 (coffee shop) consumers who purchase breakfast at these locations at least occasionally Source: The U.K. Breakfast Consumer Trend Report (2011); Technomic, Inc.

43 Although bundled breakfast offerings are generally associated with limited-service restaurants, more consumers find these options appealing in a full-service format How much do you agree with the following statements regarding breakfast at full-service restaurants? (by age, top two box = agree and agree completely) % Overall 32% 26% 25% Base: 101 consumers aged 18+ who purchase breakfast from full-service restaurants at least occasionally Respondents indicated their opinion on a scale 1–6 where 6 = agree completely and 1 = disagree completely Source: The U.K. Breakfast Consumer Trend Report (2011); Technomic, Inc.

44 Consumers will pay the same for à la carte and sandwich items at pubs and casual-dining restaurants, but will pay more at the latter for other breakfast main courses How much would you be willing to pay for the following breakfast items at full-service restaurants? (Means shown) Base: 56 (casual-dining) and 72 (pub) consumers who purchase breakfast at these locations at least occasionally Source: The U.K. Breakfast Consumer Trend Report (2011); Technomic, Inc.

45 Recent News

46 Recent Breakfast News Wetherspoon partnered with breakfast retailer MOMA Foods to begin offering porridge on the breakfast menu across its managed pub estate. The porridge can be served with honey and bananas or with a strawberry-blueberry compote. (December 2012) The Barracuda Group has extended its breakfast offerings to include light and premium options. New dishes include eggs Benedict; warm pancakes with raspberries, yogurt and oats; and a breakfast wrap filled with naturally smoked bacon, grilled pork sausage, hash browns, cheddar and mozzarella cheeses and a free-range egg. New beverages include Ocean Spray cranberry juice and orange juice, Costa coffee, Twinings flavored teas and PG Tips tea. (June 2012) Harvester Salad & Grill launched weekend brunch systemwide. Brunch options, available starting at £3.99, include mixed grill, steak and eggs, veggie breakfast, breakfast burger, potatoes, baps, porridge and cold and hot drinks. The brunch menu is available until noon every Saturday and Sunday. (April 2012) Source: The Digital Resource Library; Technomic, Inc.

47 For more information please contact:
David Wilkinson U.K. Business Development Director

Download ppt "Breakfast Trends at U.K. Chains & Independent Operators"

Similar presentations

Restaurant Service Overview

Restaurant Service Overview
Chapter 11 Eggs and Breakfast

Chapter 11 Eggs and Breakfast
Eating habits.

Eating habits.
PLEASE CONTACT THE FOOD SERVICE MANAGEMENT TEAM IF YOU HAVE ANY 908-851- 6429 *Menu is subject to change without notice Come Try Our Chicken.

PLEASE CONTACT THE FOOD SERVICE MANAGEMENT TEAM IF YOU HAVE ANY *Menu is subject to change without notice Come Try Our Chicken.
Chapter 1: New Trends in the Foodservice Industry

Chapter 1: New Trends in the Foodservice Industry
© Food – a fact of life 2008 Video Podcast Episode 2 Bread, rice, potatoes, pasta and other starchy foods.

© Food – a fact of life 2008 Video Podcast Episode 2 Bread, rice, potatoes, pasta and other starchy foods.
Breakfast. Juices Apple juice Pineapple juice Grape juice Orange juice Carrot juice Grapefruit juice Tomato juice V8.

Breakfast. Juices Apple juice Pineapple juice Grape juice Orange juice Carrot juice Grapefruit juice Tomato juice V8.
Eating Out Versus Cooking In Laura Astbury, MS, RD Arizona Nutrition Network January 30, 2009.

Eating Out Versus Cooking In Laura Astbury, MS, RD Arizona Nutrition Network January 30, 2009.
MONTHLY COMPETITIVE REPORT Dalton Agency Burger King 63 stores Revamping entire brand; stores will feature more contemporary red and black décor; marketing.

MONTHLY COMPETITIVE REPORT Dalton Agency Burger King 63 stores Revamping entire brand; stores will feature more contemporary red and black décor; marketing.
PLEASE CONTACT THE FOOD SERVICE MANAGEMENT TEAM IF YOU HAVE ANY 908-851- 6429 *Menu is subject to change without notice Come Try Our Specialty.

PLEASE CONTACT THE FOOD SERVICE MANAGEMENT TEAM IF YOU HAVE ANY *Menu is subject to change without notice Come Try Our Specialty.
Food Eating out.

Food Eating out.
Celebrations Catering Guide Sugarcreek Local Schools Food Service Department Bellbrook, Ohio 45305 (937)848-2141 ext. 13112 FOR THE 2014-2015 SCHOOL.

"Celebrations" Catering Guide Sugarcreek Local Schools Food Service Department Bellbrook, Ohio (937) ext FOR THE SCHOOL.
BreakfastMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAYSUNDAY Spreads Jams and Marmalade Honey Marmite portions Philadelphia Portions Jams and Marmalade.

BreakfastMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAYSUNDAY Spreads Jams and Marmalade Honey Marmite portions Philadelphia Portions Jams and Marmalade.
Menu Planning.. Before you start planning a menu, consider the 4W’s: WHO is going to eat the food (age, sex, occupation, specific dietary needs)? WHEN.

Menu Planning.. Before you start planning a menu, consider the 4W’s: WHO is going to eat the food (age, sex, occupation, specific dietary needs)? WHEN.
Food Prices Our Main Meal Deal £1.85 Includes a Main Meal with Vegetables Plus Hot Dessert or Piece of Fresh Fruit LunchGrab & Go Main Meal with Vegetables.

Food Prices Our Main Meal Deal £1.85 Includes a Main Meal with Vegetables Plus Hot Dessert or Piece of Fresh Fruit LunchGrab & Go Main Meal with Vegetables.
Breakfast Food $ense Nutrition Education.

Breakfast Food $ense Nutrition Education.
Breakfast Meal Deal£1.50 Fresh Ground Coffee £0.60 Fresh Brew Tea£0.30 Breakfast Pizza£0.65 Crumpet£0.50 Hot Breakfast Roll£0.65/£1.00 Fresh Fruit£0.40.

Breakfast Meal Deal£1.50 Fresh Ground Coffee £0.60 Fresh Brew Tea£0.30 Breakfast Pizza£0.65 Crumpet£0.50 Hot Breakfast Roll£0.65/£1.00 Fresh Fruit£0.40.
Monday and Tuesday Closed A Wednesday 8:45 to 10:30 (2 nd period through 4 th period) B Wednesday 8:45 to 10:15 (6 th period through 7 th period) Thursday.

Monday and Tuesday Closed A Wednesday 8:45 to 10:30 (2 nd period through 4 th period) B Wednesday 8:45 to 10:15 (6 th period through 7 th period) Thursday.
Las clases de Sra. Schwarz Realidades 1. Sra. Schwarz breakfast.

Las clases de Sra. Schwarz Realidades 1. Sra. Schwarz breakfast.
BREAKFAST IN A FLASH Healthy Living: Lesson 4. Welcome!  Beverly Utt, MS, MPH, RD  Registered Dietitian  Wellness Coach and Smoking Cessation Coordinator.

BREAKFAST IN A FLASH Healthy Living: Lesson 4. Welcome!  Beverly Utt, MS, MPH, RD  Registered Dietitian  Wellness Coach and Smoking Cessation Coordinator.

Similar presentations

Ads by Google