1. PODCASTS & INSTAGRAM CONTESTING

2. WHY DO YOU NEED TO BE DOING THIS?
FACTS
50% of all US homes are podcast fans (Nielsen, Aug 2017)
44% (124 million) of the US population has listened to a podcast – up from 40% in 2017 (Infinite Dial 18)
26% (73 million) listen to podcasts at least every month – up from 24% in 2017 (Infinite Dial 18)
17% (48 million) listen to podcasts weekly – up from 15% in million people in the US are “avid podcast fans” (Nielsen Q1 2018)
256 million U.S. dollars in (statista.com)

3. PROMOTION WHAT WE INCLUDE Facebook Posts/ Live Instagram Posts/ Live
Blog Posts
E-Newsletters

4. ADVERTISING SO HOW DO YOU SELL THIS THING (WITH A MINIMAL AUDIENCE)?!
Sell Multi Media
Get Creative!
Include all promotion you would do for a non sponsored episode.
Newsletter
Social
Roadblock of ads on podcast landing pages
More than one segment sponsorship

5. PRODUCING PODCASTS FOR ADVERTISERS
DOP MORE THAN SELL THEM ADS
Produce
Distribute
Build ad buys around production

6. INSTAGRAM CONTESTS PROFITABLE WITH MINIMAL OVERHEAD COSTS
$$$ to be made!
Frequency
Process
Prize Value
Reporting

7. INSTAGRAM CONTESTS PROFITABLE WITH MINIMAL OVERHEAD COSTS Pricing
Follow Up Opportunities