1. COMM 250 Agenda - Week 9 Housekeeping
C2: Outline a Paper - Due Next week
Lecture
RAT 4 today
Finish - Textual Analysis
ITE 9

2. Review - In-Class Team Exercise # 8 - Part II:
Produce a Team Version (only):
Suppose your team is very interested in the content of technology ads (in general interest magazines)
Create:
A set of categories detailing the “objective” components of any technology-related ad
E.g., ad size, brand/company, use of human models, setting/pictures, etc.
Create the exact items/questions a coder would be asked to use (complete with “bubbles” for coding)
but do NOT tackle “themes and appeals” – yet
Deliverable: a written version

3. In-Class Team Exercise # 8 - Part III:
Produce a Team Version (only):
Suppose your team is very interested in the content of technology ads (in general interest magazines)
Create:
A set of categories detailing the “Objective” components of any ad (including ad size, use of human models, setting/pictures)
A set of general “themes and appeals” that are, or might be, used in technology ads in magazines
Think of them as “Appeals to ________”
Come up with at least 10 themes
Deliverable: a written version