1. Sightseers Industry: Marketing

2. Marketing summary:
The campaign needed to showcase the dark humour, the cast and the unique nature of the film and appeal to fans of British comedy. An online teaser campaign drove interest and intrigue for the film amongst core films fans, then the campaign was broadened out closer to release with TV programming such as Fresh Meat & films including Kill List and Submarine, London Underground and high impact press placements including a wrap on Guardian’s Film & Music). From a modest budget of £2million, mostly funded by the BFI, Sightseers went on to gross over £600k at the box office.

6. Online Teasers

8. Directed by
Ben Wheatley
Produced by
Edgar Wright Jenny Borgars Katherine Butler Claire Jones Matthew Justice Nira Park Danny Perkins Andrew Starke
Written by
Alice Lowe Steve Oram Additional Material: Amy Jump
Starring
Alice Lowe Steve Oram
Music by
Jim Williams
Cinematography
Laurie Rose
Edited by
Robin Hill Amy Jump Ben Wheatley
Production company
Studio Canal
Big Talk Pictures Film4 Productions BFI Film Fund Rook Films
Distributed by
StudioCanal UK
Release dates
23 May 2012 (Cannes)
30 November 2012(United Kingdom)
Running time
85 minutes
Country
United Kingdom
Language
English
Research:
Ben Wheatley: What else has he made? How have his films been critically received? What makes him unique as a director?
Edgar Wright: How might his involvement with the film attract the audience?
Alice Lowe and Steve Oram: What else have they been in? What are they known for? How would they appeal to audiences of this film?
Studio Canal
Film4
Big Talk

9. Critical Reception
Mark Kermode’s Review