1. Communication interference
Communication skills
Communication interference

2. Communication interference:
1) Use of extremes:
All black or all white.
Patient may be viewed by pharmacist as robust and healthy or sick and dying
2) Use of labels:
People tend to believe to persons with prestigious position. every man in a white coat is physician.

3. Communication interference:
3) Use of misevaluation :
Patient or pharmacist may believe he knows everything about a certain topic.
4) Use of time constraints:
Use lack of time as an excuse not to communication.
5) Use of space.

4. Barriers in Communication:
1)Enviromental barriers:
 Level of pharmacy counter separating the patient from pharmacist.
 Crowded and noisy pharmacy area.
2)Personal barriers:
Lack of of confidence (low self esteem)

5. Barriers in Communication:
3) Patient barriers:
Patients perceive the pharmacist as not being Knowledgeable.
No questions, do not listen to advice
Patient believe his condition is minor.
4) Administrative barrier:

6. Barriers in Communication:
5)Time barriers:
 Choosing an inappropriate time to talk lead to communication failure.
 The time of the interacting is critical ,because neither you nor the patient may be ready to communicate at a given time
patient :need to relax.
pharmacist: a large number of prescriptions need to be filled in a short time.