1. It is a local Problem…

2. Hannah Giambertone- CEO Fiona Kotsimpelli- CFO Brittani Arrigale- CMO
Safety Plus
Hannah Giambertone- CEO
Fiona Kotsimpelli- CFO
Brittani Arrigale- CMO

3. Problem
There have been four incidents of child heatstroke when parents leave their children in the car in very high temperatures, causing injury or death on Long Island in recent years (755 child vehicular heat stroke deaths, nationally).

4. Product/Service
Motion/ temperature sensor installed in the rear seat of cars
Communication device integrated into the Bluetooth system in the automobile
Monitoring service will receive calls from the installed communication device if the temperature reaches a predetermined level and a child is present in the car.

5. Target market Families with new-born and young children
Local car dealerships
Automobile manufacturers
Retail stores (ex. Best Buy, Babies R Us)
OBGYN/ Pediatric physician practices

6. How to attract and keep customers
Our advertisement will be in Parenting Magazine and in your local shops
Market online on the "Commack Moms" Facebook group, mommypoppins.com, LongIslandPatch Facebook page, Groupon, Baby's R Us registry suggestions, etc
In local daycares and places where parenting classes are hosted
Saf-T-Swim and Tutor Time.

7. Competitive advantage
Unlike our competition…
Our product will be installed in the rear seat of the car, rather than purchasing a specific car seat
We provide a monitoring service
Our product has the ability to turn on the air conditioning in the car
Is easy enough to be installed by the consumer themselves

8. Financial$… Startup cost: $248,450 for the first year
Cost of goods sold/ software developer salaries: $22,500
Revenue year 1: $252,000
$150,000 for our salaries
Advertising: $50,000
Technology: $7,000
Consumer price per unit: $20/ month ($240/ year)
Company keeps 30% of each unit bought ($72) and monitoring service takes 70% ($168)
Total Profit Year 1: $14,090, Year 2: $379,600, Year 3: $1,908,600

9. “The heat is no joke, prevent a heat stroke.”
Pitch
“The heat is no joke, prevent a heat stroke.”