1. The Persuasive Speech
Ch. 24

2. What is a Persuasive Speech?
_______________ are meant to influence the audience’s ______, ______, and ________.
It is derived from the Greek Word meaning _________.
Persuasive Speeches attempt to influence _______________.
Persuasive Speeches __________________.

3. The Process of Persuasion
Persuasion is a complex psychological process of __________ and _________.
The process of changing an audience members mind is extremely difficult and, therefore, requires the use of _____________.
Key Factors of Persuasive Speeches: ________, _________, ___________, ___________.

4. Classical Persuasive Appeals: Using Proofs
There are ______ types of _______________ or ______________.
Logos: Proof by ________. This persuasive appeal is directed at the audience’s ________ on a topic. *Reasoning is to _______________ ________________.
There are ______ forms of Reasoning in Speeches.
The Syllogism, and The Enthymeme.

5. The Syllogism
A _________ argument consisting of a ___________ (also called a Major Premise), a ___________ (Minor Premise), and a logical ___________.
It is a form of _____________, or reasoning from a ________________________.
_______________ is an attempt to support a ______ by asserting that a particular piece of evidence (an isolated case) is true for all indiiduals or conditions concerned.

6. Syllogism Examples

7. The Enthymeme
An enthymeme is a syllogism presented as a __________ rather than an _________, and it states either a __________ or a ___________ but not both.
Enthymemes use _____________, or an argument that moves from a ____________ to a _________________.

8. Enthymeme Example