1. SME or you did lots of research / why should I listen to you!
Chapter 4
Introductions
Present the
Central Idea
Capture the
Audience’s Attention
OBJECTIVES of
INTRODUCTIONS
Declarative statement about your subject that you must explain or defend
Good frame or mind
and ready to listen!
Give Audience a
Reason to Listen
Preview the Ideas
to be covered
in the Speech
Indicate Your
Qualifications
Show them how a problem affects them, useful to them, background to trigger curiosity
SME or you did lots of research / why should I listen to you!
Preview Statement / last thing you say and heightens anticipation

2. Capture the Audience’s Attention
BEGIN WITH :
Ask a
Rhetorical
Question
Brief
Story
Statistic
Capture the
Audience’s Attention
Humor
Refer to a
Previous
Speaker
List a Series
of Examples
Refer to
Familiar
Terms
Quotation
Startling
Statement
Definition

3. Chapter 4 Conclusions Conclusions End with a End with a Call to Action
Rhetorical
Question?
Final Impression the audience will get
of your speech,
should give them a sense of completeness
End with a Summary
of your main ideas
End with a restatement
of your central idea
End with a Negative
Vision of the Future
Contributions of African Americans (Full Sentence Outline for Speech) – pg 67-69