1. Minds-On
Write down all the different types of advertising? (e.g., radio advertising, etc.)
In your own words, what is “advertising”?
Extension: Compare your definitions of advertising with someone else at another table.
Conventions; Commercial;
TV Advertisements; Camera Shots; Audience

2. Was that commercial effective? Why?
To know what TV advertisements are.
To understand how the conventions of TV advertisements are used.
To be able to evaluate the effectiveness of TV advertisements and how well they did in selling a product.
Conventions; Commercial;
TV Advertisements; Camera Shots; Audience

3. Conventions; Commercial; TV Advertisements; Camera Shots; Audience
To know what TV advertisements are. To understand how the conventions of TV advertisements are used.
What does the word “conventions” mean, when we are discussing a media text?
We are going to watch some advertisements.
TASK: I want you to make a list of what the conventions are of a commercial/TV advertisement.
Name a camera shot that you notice being used quite a bit.
Conventions; Commercial;
TV Advertisements; Camera Shots; Audience

4. Conventions; Commercial; TV Advertisements; Camera Shots; Audience
To know the conventions of a TV advertisement. To understand how to describe the conventions of a TV advertisement.
Activity to show use of product
Logo
Slogan (at end, written and/or spoken)
Final Shot of Product (Pack Shot)
Music
30-40 Seconds long
Voice Over/Dialogue
USP (Unique Selling Point)
Conventions; Commercial;
TV Advertisements; Camera Shots; Audience

5. We are going to watch two TV advertisements.
To understand how to describe the conventions of a TV advertisement.
To be able to evaluate the effectiveness of a TV advertisement is in targeting its audience.
We are going to watch two TV advertisements.
You will describe what you see in the present tense. You can also use gerunds in your description.
Conventions; Commercial;
TV Advertisements; Camera Shots; Audience

6. On the back of the sheet, I want you to do the following:
To be able to evaluate the effectiveness of TV advertisements and how well they did in selling a product.
On the back of the sheet, I want you to do the following:
Who is the target audience? Why? Use media language.
What did you like or dislike about the TV commercial? Why?
Conventions; Commercial;
TV Advertisements; Camera Shots; Audience

7. Gerunds; Conventions; Describe; Target Audience
Consolidation
Do you think that this advertisement is funny or sad advertisement?
What’s strange about this commercial? Do you like it?
Gerunds; Conventions; Describe; Target Audience

8. To know basic camera shots and angles
Learning Aims
By the end of the lesson
To know basic camera shots and angles
To understand why the director might have used a particular camera shot.
To be able to analyse the effect a camera shot has on the target audience.
Why would the director use this shot? What is the effect on the audience?
Are they selling something?
What does the audience find out? How would the audience feel?
How does it attract our attention.

9. What shot is this?

10. And this one?
Why would you use this shot??

11. Which shot might this be?
Why would you use this shot??

12. What shot is this?
Why would you use this shot??

13. Which shot is this

14. And this?

15. And this? It’s different...

16. And finally this one? What effect does this shot have?

17. In groups of at least 4: Speaker Leader Writer Supporter Manager
To understand why the director might have used a particular camera shot. To be able to analyse the effect a camera shot has on the target audience.
This is how you analyse camera shots:
One effective shot used is... [name the shot]
In this shot, the audience sees... [describe what is happening]
The director would choose this shot to show/emphasize/point out... [analysis]
The possible effect on the audience is... [evaluation/prediction]
In groups of at least 4:
Speaker
Leader
Writer
Supporter
Manager

18. To know basic camera shots and angles
To understand why the director might have used a particular camera shot.
To be able to analyse the effect a camera shot has on the target audience.
Let’s read through the assignment.
Then we are going to watch three advertisements.
We are going to analyze two camera shots.
Try to follow the assessment critieria.
Consolidation:
Peer assessment

19. Emotional Manipulation
Compassion, Fear or Solution to a problem?
Persuasive Techniques; Content; Narrative; Conventions;
Effects on the Audience; Explain