1. If you ate today
Thank a Farmer

2. Indian Agricultural Scenario
India has largest arable land second only to US
India is second largest producer of Fruits in the World – 47.5 million tonnes in
India is highest producer of Vegetables in the World – 90 million tonnes in
Agricultural sector contribution to GDP has declined to 15.7% ( )
Still around 55% of India’s total workforce employed in agricultural sector

3. Fruit & Vegetable Processing
Country
Extent of processing (%)
Malaysia
83%
Brazil
70%
USA
65%
Thailand
50%
Israel
China
10%
India
< 2%

4. India the Land of Small Farmers
India’s average operational landholding is less than 2 hectares, with a majority of the farmers being Small or Marginal landholders.
85 % of farmers in India are Small and marginal Farmers
Research, extension, literacy and infrastructure have been identified as the most important sources of growth in farm productivity all of which are technology driven today.
Irrigation becomes difficult and costly on such small and fragmented fields.

5. Problems of Small Farmers
Small farmers mostly operate on a stand-alone basis and are faced with problems like:
Poor Information Dissemination
Inadequate Information & Guidance on Irrigation
Lack of Farm Mechanization
 Inadequate Storage facilities
Costly Transportation to markets
Lack of Local Marketing facilities

7. “AMAZON” OF AGRI Advisory services Financing & Crowd Funding
Information & Analytics
Supply Chain
Processing Unit & Storage