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Created by Educational Technology Network. www.edtechnetwork.com 2009
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Appeal Target Audience Subtext Fact or opinion Expressions 10 20 30 40 50
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Question
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Answer 1 – 10 Slice of Life
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Question
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Answer 1 – 20 Lifestyle
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Question
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Answer 1 – 30 Life Style
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Question
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Celebrity Testimonial
Answer 1 – 40 Celebrity Testimonial
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Question
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Answer 1 – 50 Slice of Life
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Question Age
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Answer 2 – 10 ALL
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Question Gender
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Answer 2 – 20 Women
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Question Class
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Answer 2 – 30 Working Class
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Question Location
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Answer 2 – 40 Urban
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Question Age
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Answer 2 – 50 Middle Age Adults
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Question
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Yoplait tastes like real fruit
Answer 3 – 10 Yoplait tastes like real fruit
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Question
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Answer 3 – 20 You will look naturally beautiful/ flawless wearing Cover Girl make up.
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Question
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Clearasil will make your pimples instantly disappear.
Answer 3 – 30 Clearasil will make your pimples instantly disappear.
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Question
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You will look cool and casual in Old Navy
Answer 3 – 40 You will look cool and casual in Old Navy
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Question
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Men will love your beautiful feet
Answer 3 – 50 Men will love your beautiful feet
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Question The Center for Disease Control is a government agency responsible for the control of infectious diseases.
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Answer 4 – 10 fact
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The man who tried to rob the bank was less smart than the bank teller.
Question The man who tried to rob the bank was less smart than the bank teller.
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Answer 4 – 20 opinion
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Toddlers generally begin walking around a year and a half of age.
Question Toddlers generally begin walking around a year and a half of age.
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Answer 4 – 30 fact
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Question Children should not be allowed to watch more than 4 hours of TV per week.
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Answer 4 – 40 opinion
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Female doctors are more caring than male doctors.
Question Female doctors are more caring than male doctors.
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Answer 4 – 50 opinion
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Question Define subtext
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an unstated message that is implied or suggested
Answer 5 – 10 an unstated message that is implied or suggested
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Question Define bias
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A bias is a tendency or a leaning toward a certain belief or attitude.
Answer 5 – 20 A bias is a tendency or a leaning toward a certain belief or attitude.
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Question Define media
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Media= any tool used to communicate information
Answer 5 – 30 Media= any tool used to communicate information
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Define mass media and give an example.
Question Define mass media and give an example.
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Answer 5 – 40 Mass media= any form of communication that can reach a large number of people, such as newspapers, television, movies, news websites
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Explain what RAVEN stands for when evaluating sources.
Question Explain what RAVEN stands for when evaluating sources.
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Answer 5 – 50 Reputation Ability to See Vested Interest Expertise Neutrality / Bias
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