1. The Presidential Election of 1896
The Populist Party
The Presidential Election of 1896

2. A little background
Millions of people had moved out West and became farmers
New technology helped farmers produce more crops
Simple economics: More crops=lower prices

3. Background (cont.)
More Problems:
Farm equipment was expensive
High tariffs made it hard to sell crops overseas
High interest bank loans
Expensive railroad shipping rates
Deflation: worthless “greenbacks” and silver was stopped being used in coins. Not enough money in circulation. Money increased in value and prices fell.

4. The Grange Farmers band together
Social and educational groups at first
Work together to get better prices for crops
Cut down on competition
Eventually failed. Farmer’s Alliance takes its place.

5. Who are the Populists? Populist = People=Farmers.
Major focus in 1892 election.
James B. Weaver: Populist Presidential Candidate.
Republicans win election; Populist problems never solved.

6. Economic Reforms: Gov. ownership of railroads, banks, and telegraphs.
Unused railroad lands to farmers.
8 hr. workday for urban factory workers WHY?

7. Electoral Reforms wanted:
1 term for president.
Secret Ballot.
Direct Election of Senators.

8. The Big Issue of 1896: Money: Gold or silver?
Populist/Democrats: Want both to back currency (bimetallism)
Republicans: Just want gold to back currency.

9. Election of 1896: William McKinley Republican “Gold Standard”
William Jennings Bryan
Democrat/Populist
“Free Silver”

11. Continued… McKinley: “Front Porch” gave speeches from home.
sent out lots of literature.
Bryan:
“Whistle Stop”
traveled 18,000 mi.
brilliant speaker

12. 1896 Results: McKinley wins

13. Gold triumphs over Silver