1. Importance of Science Communication
Meri Rova, Communications

2. THE PURPOSE FOR UNIVERSITIES
The Finnish universities have three main tasks set by the Ministry of Education:
RESEARCH
TEACHING BASED ON RESEARCH
IMPACTING ON / INTERACTION WITH THE SOCIETY
All of these tasks require communication as an integral part of the process.
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3. What is science communication?
generally refers to public communication
communication between scientists from different fields
communication between scientists and non-scientists
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4. Research-based information
Decision makers
Reporters
Citizens
Researchers
Specialists
Enterprises
Your own science community
Teachers
Students
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5.
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6. Dissemination and Communication
Dissemination: producing and publishing scientific papers
Communication is to inform and reach out to the society
It should be addressed to multiple audiences that go beyond the project’s own audiences
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7. Why is it important?
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8. Tips for Science Communication
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9. Know your research and learn to tell it to others
Once you have a clear picture of your research, think who are your key stakeholders and what do you need them to do.
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10. Go where your audience is
Who might be interested of your research? Go where the audience is!
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11. Be visible Improve your skills in social media Facebook Twitter
LinkedIn
Research Gate…
Blogs
Make a researcher profile
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12. Improve your presenting skills
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13. Be brave Be brave. You have the right to communicate.
Within the university it is a good place to start and practice.
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14. Core task for the University Communications is to enable this community of intelligent people to communicate efficiently
Do not stay alone

15.
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16. Thank you! Twitter: @UniOulu www.oulu.fi www.facebook.com/unioulu
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