1. Shared Assumptions - taken for granted - not conscious
- hard to change

2. Values - preferred states
- feelings & beliefs about what’s good or right

3. Norms - socially constructed preferences
- group expectations about how things should be done

4. Behavior Patterns - shared ways of interacting, approaching a task
- shared ways of responding to something new

5. Artifacts/Symbols
- visible objects, actions, stories that represent the culture
- most easily changed
- rites, rituals, ceremonies
- stories, myths, legends
- symbols
- language/jargon/gestures