2. EMGT 351
Industrial Marketing
Hal Nystrom
Introduction

3. Today’s Agenda CLASS INTRO Marketing - What is it? My background
Value of this class to you
Introduction to class
Syllabus
Class team project
MARKETING INTRO

4. Question on marketing What is marketing? Talk to your neighbor
Write down 3 major activities of marketing
We will then discuss it.

5. Marketing Image You will be working in Marketing until further notice.
Two drink minimum]
Dilbert, I’m putting you on a rotational assignment.
1-2

6. Marketing is
______________________

7. Me Education (BSME, MBA, PhD) Experience (15 years) Teaching (6 years)
Research (Marketing, MOT, Finance)

8. Value to you
In what roles, jobs, careers would marketing be valuable to you?
Talk to your neighbor.
Write down 3 roles
We will then discuss it.

9. Value list
___________________________

10. Value from Engineering Mgmt.
Bridge technology and business
Generate unique perspectives
Make teams more effective
Create value within the org.
Increase your value

11. Average Engineering Salaries
UMR-EM: Based on survey of 285 Engineering Management alumni
USA: Based on Engineering Workforce Commission Survey, 1997

12. Class experience Theory, marketing tools and terminology (text)
Class discussions and lectures
Individual On-line quizzes
Individual tests
Team project
Real-world experience (project)

13. Resources for class Blackboard http://blackboard.umr.edu Syllabus
Web page

14. Blackboard

15. Project: who’s involved?MO
Soy Beans
EM 351
EM 251
CEST MO
Enterprise
Commercial Cleaner
Methyl
Soyate
Superior
Coatings

16. Marketing Project Process
Mkt Research Marketing Mix Reports
Team A
Team A
Team B
Team B
Team C
Team C

17. Program Completed University of Missouri-Rolla
Copyright 2001 Curators of University of Missouri