1. DIFFERENT BY DESIGN:
The Story of Columbus, Indiana and The Practice of Cultural Economic Development
© 2010 Columbus Area Chamber of Commerce, Inc.

2. Why?

3. The Power of Place (What People Want From Cities)
Values
Quality of Place
Inclusive Leadership
Broad Array of Opportunity
Labor Market and Working Infrastructure

4. Aesthetics Parks, playgrounds, and trails; beauty or physical setting
GALLUP POLL Soul of the Community
(28,000 people in 26 U.S. cities)
Openness Perceptions of openness of the community to different groups (older people, racial and ethnic minorities, families with kids, gays and lesbians, talented college graduates, immigrants)
Social Offerings Vibrant night life; good place to meet people; people care about each other
Aesthetics Parks, playgrounds, and trails; beauty or physical setting
Education
Basic Services
Leadership
Economy
Emotional Wellness
Safety
Social Capital
Civic Involvement
SOURCE:

5. The Factors of Cultural Economic Growth
Open, Welcoming Culture h
Infrastructure
New Companies Moving and Forming Here
Healthier Tax Base
Higher Property Values
Fewer Demands on Social Services
Less Income Disparity
More Opportunities For Our Children
A Healthier Community
Lower Crime Rates
Less Drug Use
Less Community Tension
Etc.
Incentives
Available People with the Needed Skills h
Better Paying Jobs Across the Board h
Cultural & Leisure Activities h
Attractive Business Climate h
Taxes
Wage Rates
Existing Companies Staying and Expanding Here
Attractive Education Options h
Good Government

6. COLUMBUS AREA ECONOMIC GROWTH COUNCIL
OBJECTIVES
STRATEGIES
RESPONSIBILTIES
REPRESENTATION
MEMBERS
(17 Members)
Economic Development Board
CREATE AND SUSTAIN ECONOMIC GROWTH FOR THE COMMUNITY
President and 2 Board Members
Recruitment of New Businesses
To contribute to building a world-class community in a small town setting by enhancing the quality of life.
COLUMBUS
AREA
ECONOMIC
GROWTH
COUNCIL
Retention and Expansion of Existing Businesses
Columbus Area Chamber of Commerce
Growth of Entrepreneurial Businesses
President and 2 Board Members
To engage members in the pursuit of business excellence and growth.
Columbus Enterprise Development Corporation
ALIGN EXCELLENCE IN LEARNING AND EDUCATION WITH ECONOMIC GROWTH
President and 1 Board Member
Create an Environment that is Conducive to a Trained Workforce
To cultivate the entrepreneurial capacity of Bartholomew County. 
Develop a community-wide economic growth strategic plan
Community Education Coalition
Ensure alignment of the program of work conducted by each member organization
President and 2 Board Members
To align and integrate our community learning system, economic development, and quality of life.
Seek operational efficiencies and improvements among partners
President and Executive Director
Visitors Center
FOSTER A WELCOMING COMMUNITY
To market the uniqueness of the Columbus Area to visitors and guests.
Leverage Community, Economic, and Cultural Assets
Develop key indicators to measure the effectiveness of economic initiatives
Mayor
City of Columbus
Develop funding options to pursue key initiatives and programs
President and Chief Staff Person
Redevelopment Commission
County Commissioners
1 Representative
© 2006 Columbus Area Economic Growth Council

7. Opening, Welcoming Culture

9. FLOW OF PEOPLE
ECONOMIC GROWTH
(movement and growth)

10. + + THE FLOW OF PEOPLE Developing Talent Attracting Talent
Connecting Talent
CHANGES
INCREASES
CREATES
Structure
Achievement
Opportunity
ATTRACTS TALENT

11. “The next generation of talent is the first to identify more strongly with their communities than their employers.”
—REBECCA RYAN

12. “Youth Magnet” Cities Hit Midlife Crisis
Few Jobs in Places Like Portland and Austin, but the Hipsters Just Keep on Coming
—Wall Street Journal, May 16, 2009

13. The inflow of young college grads helped change Portland's economy over the past two decades. Most notably, it contributed to an increase in the fraction of Oregon workers with college degrees to 28.3% in 2007 (above the national average of 27.5%) from 19.5% in 1990 (below the national average of 21.3%), according to Moody's Economy.com.

14. Cultural and Leisure Activities

19. Photo: Columbus Area Visitors Center

20. St. Peter’s Lutheran GUNNAR BIRKERTS (1988)
Photo: Columbus Area Visitors Center

22. (Environmental Design)
QUALITY OF LIFE
Cultural Activities
Leisure Activities
Welcoming Culture
Diversity and Inclusion
Social Capital
PEOPLE
Education
Politics and Law
Public Safety
Arts
Humanities
Sociology
PLACES
Geography
Aesthetics
Planning and Zoning
Housing
Sustainability
Natural Environment
Infrastructure
PEOPLE
PLACES
(Social Design)
(Environmental Design)
COMMUNITY DESIGN
ORGANIZATIONS
LEADERSHIP & COLLABORATION
Vision and Values
Public-Private Partnerships
Management
Governance
Entrepreneurship
Community Projects
BUILT ENVIRONMENT
Architecture
Landscape Design
Interior Design
Graphic Design
Public Art
(Economic Design)
ORGANIZATIONS Government
Corporations
Small Business
Nonprofits
Social Enterprise
Social Service Organizations

23. The integration of human experiences through space.

24. Attractive Educational Opportunities

25. COMMUTER STATISTICS
51,831
47,063
59,759
21%
4,768
12,696

26. LESSONS
LEARNED…

27. 2008 Copyright, All Rights Reserved
10% of the area of Indiana
5% of the population
30% of employment in manufacturing
15% of citizens 25+ have BA degree or higher vs. 19% for Indiana, 26% for U.S
27 high schools
2 year programs
4 year university
6 Work One Centers
Community Learning Centers in each county
2008 Copyright, All Rights Reserved 27 27

29. Columbus Learning Center KEVIN KENNON (2005)

30. 1 2 3 Project Goal Tree $38M 47,000 15,000 14,000 76,000 People
Vision: To Connect the Residents of Southeastern Indiana to Economic Opportunities Through Education by 2015 1
OBJECTIVES
STRATEGIES
IMPACT
Create an Advanced Manufacturing Network of Excellence
47,000 15,000 14,000 76,000
Advanced Manufacturing and Logistics Workers
MOVE RESIDENTS UP ONE LEVEL IN THEIR EDUCATION, TRAINING, AND/OR JOB PLACEMENT
Healthcare Services Workers
Create a Healthcare Services Network of Excellence
Hospitality/Tourism Workers
People
Create Career Pathways within Hospitality and Tourism 2
Develop Career Pathways
COORDINATE AND ALIGN A REGIONAL LEARNING SYSTEM BY CONNECTING THE DOTS
High Schools
Learning Centers
Create Career Awareness
College Campuses
WorkOne Sites
Cultivate Emerging Innovations 3
Identify Catalytic Ideas for Progress
BE A CATALYST FOR REGIONAL LEADERSHIP
$38M
Leveraged Investment
Increase Regional Collaboration
Grow Community and Regional Leadership

31. Moving Up, Adds Up
The median annual wage would increase by more than $11,000 if Region 9 workers move up one job level
SOURCE: Indiana Department of Workforce Development and Indiana Business Research Center

32. Thank You.

33. ABOUT THE PRESENTER
Jack Hess graduated cum laude from Ball State University with a degree in the award-winning Entrepreneurship and Small Business Administration Program. He is currently President of the Columbus Area Chamber of Commerce where he has set in place an aggressive strategy of building on the power of place, increasing member engagement, and promoting the principles of entrepreneurship and innovation.
Within two years of implementing its new strategic plan, the Columbus Chamber was named the Indiana Chamber of the Year in One year later, the American Chamber of Commerce Executives (ACCE) presented the Columbus Chamber with the National Chamber of the Year Award. The award recognizes excellence in operations, member services, and community leadership.
Prior to this work, he was employed at Columbus Enterprise Development Corporation (CEDC) for thirteen years—first as Director of the Small Business Development Center Program (SBDC) and later as President of the Board of Directors.
While at CEDC, Mr. Hess was awarded the Ernst & Young “Best New Venture Plan Award,” as well as, the “Outstanding Small Business Consultation Award.” He has also been presented with the Indiana SBDC Network Awards for Innovation, Achievement, and Network Advocacy, the “Mayor’s Achievement of Excellence Award,” and the “National Star Performer Award” from the Association of Small Business Development Centers. He has most recently been awarded the “Outstanding Community Partner Award” from the IU MBA Program, the “Entrepreneurial Award of Distinction for a Social Enterprise Program” by the IU Kelly School of Business, and the “Rotary Centennial Service Award for Professional Excellence.”
CONTACT INFORMATION
Web:
Phone: (812)