1. Warm-Up
What are some strategies you can use to do well on a test? List as many as you know.

2. Unit 1 Common assessment
Multiple Choice
Short Answer
Performance Task
You have 45 minutes. Good luck!

3. WHAT IS A PERSUASIVE APPEAL?
Something you use to make your audience believe you or your product, feel the way you want them to feel, and/or hold a certain attitude.

4. ETHoS Trust Authority Credibility Good character Good motives
Someone well-known
Someone experienced

5. Pathos Emotions Sensory Details Emotional language Images Happiness
Sadness
Anger
Pride
Guilt
Etc.
Sensory Details
Emotional language
Images

6. Logos Logic Facts Statistics Evidence Expert Testimony Definitions
Witness Statements

7. Coca Cola

8. Doritos

9. Microsoft

10. mcdonalds

11. Nationwide

12. Budweiser

13. Ethos, Pathos, or Logos?

14. Ethos, Pathos, or Logos?

15. Ethos, Pathos, or Logos?

16. closing
Tell me one thing you know you got right on the common assessment.
Tell me one question that you would like to know the answer on the common assessment.

17. WARM-up
Watch the following commercial and then answer the questions:
What is this advertising?
Who is it directed at?
Did you like it? Why or why not?
What makes this commercial appealing?
Do you think most people in the world would believe what this is advertising?