1. Let’s Move on Campus! Shea Dretke

2. Situational Analysis What to know:
Understand that being overweight and obese is more prevalent in college students now than ever
College students are likely to carry extra weight into adulthood
Let’s Move on Campus! will start with WSU and work its way nationwide
Problems:
Buses and cars have replaced walking and biking to class
Food and beverage proportions are larger than ever
There is no parental supervision of college student’s nutrition
College students eat more fast food than home-cooked meals
Fast food is cheap
Fast food is convenient
Fast food is fast

3. Goals & Objectives
The core objectives and goals of the Let’s Move on Campus! campaign are to promote:
Healthy lifestyle and diet choices
Increase physical activity
Communication and campaign objectives are to present the campaign through an integrated marketing communications strategy to have consistent messaging and brand presentation through a variety of owned, paid and earned media. Through theses strategies, we want college students to have a healthier lifestyle now which will enhance their future as well.

4. Target Audience Let’s Move on Campus! College Students Aged 18– 27
Our campaign’s target audience is
College Students
Aged 18– 27
College students are at risk for being overweight and obese while also carrying that into adulthood.

5. Start another national food and meal contest, but in universities
Customer
Decision
Process
Chart
Featured Initiative
Start another national food and meal contest, but in universities

6. Owned Media – Main Campaign Website
Visit the Let’s Move! website!
Learn the Facts
Eat Healthy
Get Active
Take Action
Join Us
letsmove.obamawhitehouse.archives.gov

7. Paid Media – Advertising
Social Media Ad
Instagram
Curious minds are healthy minds. Check out out website today!
#eathealthy #letsmove
#letsmoveoncampus
#nutrition #eatgreen

8. Earned Media – Social Media
Facebook
“Thank you Let’s Move on Campus! for encouraging a better change for all.”

9. Sources
College student picture
Let’s Move campaign site
letsmove.obamawhitehouse.archives.gov