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Chapter 3 part 2
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Task Environment Customers Competitors Suppliers Labor Market
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Customers-People and organizations that acquire goods or services from the organization.
Competitors are organizations within the same industry or type of business that compete for the same set of customers.
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Suppliers provide the raw materials which the organization uses to produce its output.
Labor Market represents the people available for hire by the organization.
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Organization-Environment Relationship
The environment creates uncertainty for managers Managers must respond and design adaptive organizations Uncertainty can be managed through effectiveness
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3.4 External Environment and Uncertainty
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.
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Adapting to the Environment
Boundary-spanning roles – link and coordinate the organization with external environment. Interorganizational partnerships – reduce boundaries and begin collaborating with other organizations Mergers/joint ventures – legal combination of operations; legal collaboration for specific project
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The Internal Environment: Corporate Culture
Corporate culture is the set of key values, beliefs, understandings, and norms that members of an organization share Symbols Stories Heroes Slogans Ceremonies
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3.6 Levels of Corporate Culture
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.
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Four Types of Corporate Cultures
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved.
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The Internal Environment: Corporate Culture
Corporate culture plays a key role in learning and innovate responses Successful companies balance culture and performance Culture is the “glue” that holds the organization together
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Cultural Leadership Articulate a vision for the organizational culture that employees can believe in Heeds the day-to-day activities that reinforce the cultural vision
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