1. Are you a novice or professional?
Which of the following statements are most likely to be made by a novice or a professional?
2/24/2019
"Changing neural pathways every class period."

2. Novice (N) or Professional (P)?
Technology choices are easy and straightforward.
The channel has little impact on the message.
People want the latest technology.
Faster communication increases the quality of communication.
Rich media are superior to lean media.
2/24/2019
"Changing neural pathways every class period."

3. Novice (N) or Professional (P)?
Information technologies generally have a democratizing impact.
When making an IT decision, the most important “cost” issue to consider is financial.
Some media accentuate more of the “who” rather than the “what”.
Figuring out how people will “make sense” of technology is rather straightforward.
2/24/2019
"Changing neural pathways every class period."

4. Novice (N) or Professional (P)?
The PowerPoint presentation mode has little impact on critical thinking.
There is a danger in asking people what technology they need.
Mass advertising is the primary way to get people to adopt a new information technology.
Most people make technology decisions based on what they read or hear in the media.
A channel choice can be perfectly suited to the sender’s needs but perfectly unsuited to the receiver’s needs.
2/24/2019
"Changing neural pathways every class period."

5. Novice (N) or Professional (P)?
Information technologies have not dramatically changed the way organizations operate.
A person’s credibility can be enhanced or diminished based on the channel he or she uses.
“Learning costs” always work against a company’s interests.
Lean communication channels are ill-suited for most communication tasks.
When managing a case, start with description, then analyze the situation, and finally develop your strategies/tactics.
2/24/2019
"Changing neural pathways every class period."

6. Novice (N) or Professional (P)?
The average person selects a channel based on convenience.
For many people the need for a plausible explanation trumps the need for an accurate explanation.
Changes in technology have little impact on human nature (for good or ill).
Most people will view the benefits of a technology in a similar way.
Increasing the number of technological choices in an organization will increase the effectiveness of information flow.
Some channels allow senders to transfer their messages to receivers.
2/24/2019
"Changing neural pathways every class period."