1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI InfoScan (TOTAL US DRUG data ending Dec 27, 2015)

2. Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
-1.2%
Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015

3. Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
-2.0%
Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015
*Units = Actual packages scanned

4. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg. YA
% Dollar Growth
Latest 52 Week
Please include all brands included within the slide
Premium
Bottled Cat
% Unit Growth
1,039.3%
27.0%
16.7%
10.2%
8.5%
(0.9%)
(8.7%)
(9.7%)
(21.1%)
(72.7%)
Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015
*Units = Actual packages scanned

5. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Premium
Bottled Cat
Please include all brands included within the slide
% Unit Growth
413.1%
22.4%
32.8%
10.4%
13.0%
0.3%
(12.9%)
(15.3%)
(32.4%)
(99.3%)
Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015
*Units = Actual packages scanned

6. Voss Dollar Sales ($MM) Trends
Strictly Confidential
Voss Dollar Sales ($MM) Trends
Dollar Sales – Moving Annual Total by Month
NOTE:we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US DRUG, Data Ending Dec 27, 2015

7. Voss Unit* Sales (MM) Trends
Strictly Confidential
Voss Unit* Sales (MM) Trends
Unit Sales - Moving Annual Total by Month
NOTE: we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US DRUG, Data Ending Dec 27, 2015
*Units = Actual packages scanned

8. Voss Dollars & % Chg YA by Region (L-12 & L-52, DRUG)
Strictly Confidential
Voss Dollars & % Chg YA by Region (L-12 & L-52, DRUG)
Latest 12 Weeks
Latest 52 Weeks
Dollar Sales
Dollar Sales % Chg YA
Values are in Millions
Source: IRI Infoscan, Data Ending Dec 27, 2015

9. Voss ACV Weighted Distribution (%) by Region (L-4, DRUG)
Strictly Confidential
Voss ACV Weighted Distribution (%) by Region (L-4, DRUG)
Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015

10. Voss PDI & Dollar Share by Region (L-4, DRUG)
Strictly Confidential
Voss PDI & Dollar Share by Region (L-4, DRUG)
West
Plains
Great Lakes
Northeast
TTL Premium:
74.1
Unsweetened Sparkling:
56.7
TTL Voss:
84.4
Voss Share of Premium:
2.6%
TTL Premium:
90.2
Unsweetened Sparkling:
96.7
TTL Voss:
109.2
Voss Share of Premium:
2.7%
TTL Premium:
50.5
Unsweetened Sparkling:
64.2
TTL Voss:
80.1
Voss Share of Premium:
3.5%
TTL Premium:
143.8
Unsweetened Sparkling:
196.2
TTL Voss:
155.9
Voss Share of Premium:
2.4%
California
South Central
Southeast
Mid South
TTL Premium:
109.4
Unsweetened Sparkling:
100.9
TTL Voss:
67.7
Voss Share of Premium:
1.5%
TTL Premium:
85.2
Unsweetened Sparkling:
58.7
TTL Voss:
103.7
Voss Share of Premium:
2.7%
TTL Premium:
123.7
Unsweetened Sparkling:
92.5
TTL Voss:
95.4
Voss Share of Premium:
1.7%
TTL Premium:
77.5
Unsweetened Sparkling:
70.3
TTL Voss:
65.7
Voss Share of Premium:
1.8%
Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share)
PDI =
(Volume Sales in a Geography / Population of the Geography)
(Volume Sales in Total US / Total US Population)
Source: IRI Infoscan, Data Ending Dec 27, 2015
Copyright © Information Resources, Inc., Confidential and proprietary

11. Premium Water v. Voss: Base Sales Diagnostics (L-52, DRUG)
Strictly Confidential
Premium Water v. Voss: Base Sales Diagnostics (L-52, DRUG)
Total PREMIUM Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$176.9M
9.2%
+$14.8M
6.9%
+$9.8M
15.7
$152.5M
+0.2
(-$0.01)
$1.22
96.9
(-0.3)
Total VOSS Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$4.5M
-5.1%
(-$0.2M)
-0.4%
(-$0.0M)
1.1
$3.9M
+0.0
+$0.03
$1.64
36.4
(-0.9)
99.6
97.0
+0.1
(-0.1)
36.4
+2.7
99.6
97.0
+0.1
+0.1
36.8
+3.4 11
Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015

12. Premium Water v. Voss: Incremental Sales Diagnostics (L-52, DRUG)
Strictly Confidential
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, DRUG)
Total PREMIUM Dollar Sales
Total VOSS Dollar Sales
$176.9M
19.2%
+$14.8M
$4.5M
-5.1%
(-$0.2M)
Incr $ Sales
Incr $ Sales
$24.4M
25.9%
+$5.0M
$0.6M
-28.1%
(-$0.2M)
Weeks of Support
Lifts
Weeks of Support
Lifts 49
+1.5
120.9
+11.3 6
(-1.4)
123.7
+11.6
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
Promo Price Per Vol
Promo Price Per Vol
$0.98
(-$0.02)
$1.42
+$0.02
0.0
+0.0
102.6
+18.5
143.7
(-5.3)
144.9
(-34.8)
0.0
+0.0
99.3
+27.3
123.6
+12.5
113.5
+9.8 12
Source: IRI Infoscan, Total US DRUG, Data Ending Dec 27, 2015

13. Voss Dollar Sales per Point of Distribution (L-12, DRUG)
Strictly Confidential
Voss Dollar Sales per Point of Distribution (L-12, DRUG)
Dollar Sales per Point of Distribution*
= Plastic/PET SKU
= Glass SKU
$19,084
$14,972
* Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs
Dollar values in thousands
Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015

14. Voss Average Price per Unit (DRUG)
Strictly Confidential
Voss Average Price per Unit (DRUG)
= Plastic/PET SKU
Still Water SKUs
Sparkling Water SKUs
= Glass SKU
L-52
L-24
L-12
L-4
Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015

15. Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
Strictly Confidential
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
L-52 Total U.S. Water Average Price per Volume (500ml) (1)
= Voss Premium Index
196
160
145
138
133
132
116
115
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015

16. Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-52, DRUG)
% CHG YA
Premium
Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
-$0.02
$0.04
$0.05
$0.03
-$0.05
$0.00
-$0.31
$0.11
Promo Price/Vol
$0.02
$0.07
$0.01
-$0.17
$0.09
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015

17. Total Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-12, DRUG)
% CHG YA
Total Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
-$0.02
$0.11
$0.08
$0.06
$0.01
-$0.04
$0.00
-$0.08
$0.21
Promo Price/Vol
$0.10
$0.05
$0.02
-$0.23
$0.24
(1) One unit of volume represents Oz. 17
Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015

18. Volume by Price Threshold: Premium Brands (L-52, DRUG)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, DRUG)
$1.17/500ml or $8.85/128oz
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml 18
Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015

19. APPENDIX: DATA DETAIL

20. Voss Retail Dollar Sales by SKU (DRUG)
Strictly Confidential
Voss Retail Dollar Sales by SKU (DRUG)
Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
DOLLAR
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
$18,136
6.5%
$8,198
7.0%
$3,353
-8.1%
$1,106
0.9%
500ml
$3,831,692
-7.4%
$1,697,012
-8.5%
$703,861
-6.2%
$228,882
-10.3%
850ml
$464,826
4.6%
$217,018
1.4%
$86,273
-9.7%
$27,070
-15.7% 12
$67
178.4%
$56
0.0% $0 24
$493
101.2%
$302
487.2%
$117
9447.9% 6
$66,360
27.9%
$28,188
36.0%
$13,149
31.5%
$4,220
25.5%
Still - Glass
VOSS STILL - Glass
375ml
$15,662
75.3%
$8,007
30.3%
$3,083
19.4%
$844
-0.1% 4
$427
16.1%
$111
-56.9%
$70
-51.9%
$18
-70.6%
800ml
$28,002
61.2%
$14,195
61.3%
$6,053
42.4%
$1,714
29.4% 2
$163
58.0%
$131
90.3%
$76
170.5%
$48
299.5%
Voss Still Total
$4,425,827
-5.4%
$1,973,217
-6.6%
$816,035
-5.9%
$263,903
-10.2%
Sparkling
VOSS SPARKLING - Glass
$9,166
84.7%
$4,264
13.5%
$1,645
-19.0%
$480
-14.8%
$209
-65.0%
$26
-94.0% $4
-97.9%
-100.0%
$15,352
189.4%
$7,786
83.3%
$3,281
75.6%
$1,193
103.6%
Voss Sparkling Total
$24,727
127.6%
$12,076
43.1%
$4,931
20.1%
$1,673
40.4%
Total Voss
$4,450,554
-5.1%
$1,985,293
-6.4%
$820,965
-5.7%
$265,576
-10.0%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015

21. Voss Retail Volume Sales by SKU (DRUG)
Strictly Confidential
Voss Retail Volume Sales by SKU (DRUG)
Volume Sales of Voss by SKU (% Growth vs. YAG Period)
VOLUME
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
7,392
6.9%
3,313
7.1%
1,368
-6.8%
455
2.2%
500ml
2,501,142
-10.0%
1,096,504
-11.3%
438,835
-13.3%
143,167
-20.8%
850ml
274,204
4.5%
127,293
0.8%
49,384
-12.9%
15,471
-20.2% 12 40
149.3% 32
0.0% 24
7,967
107.3%
4,960
449.9%
2,026
6675.0% 6
33,297
57.5%
13,781
71.1%
6,194
55.5%
1,944
53.6%
Still - Glass
VOSS STILL - Glass
375ml
5,694
67.9%
2,811
21.6%
1,085
8.9%
303 4
160
3.7% 48
-52.8% 30
-47.0%
-74.7%
800ml
13,389
56.3%
6,779
57.1%
2,907
37.7%
797
23.2% 2 90
39.7% 70
57.0% 42
159.3% 26
299.6%
Voss Still Total
2,843,374
-7.9%
1,255,592
-9.1%
501,871
-12.2%
162,168
-20.1%
Sparkling
VOSS SPARKLING - Glass
3,379
86.6%
1,572
15.4%
620
-16.3%
190
-7.5% 89
-59.3% 22
-85.5% 7
-90.9%
-100.0%
7,389
182.7%
3,700
74.8%
1,588
71.9%
593
106.1%
Voss Sparkling Total
10,856
133.9%
5,294
45.8%
2,215
27.5%
783
54.0%
Total Voss
2,854,231
-7.7%
1,260,886
-8.9%
504,086
-12.1%
162,951
-19.9%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
One unit of volume represents l. oz.
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015

22. Voss Glass SKUs v. Competitor SKUs (L-12, DRUG)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-12, DRUG)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12 $0
$0.00
0.00
375 ml 1
$3,083
1,085
1,444
$2.84
$2.13
0.15
$20,617 4
$70 30 10
$2.30
$6.90
0.02
$2,932
San Pellegrino
750 ml
800 ml 2
$76 42 13
$1.83
$5.84
0.03
$3,044
$6,053
2,907
1,814
$2.08
$3.34
0.34
$17,708
Sparkling - Glass
Perrier
200 ml 6
$1,094
386
161
$2.83
$6.79
$67,686
*Can
250 ml
$238,440
196,394
39,293
$1.21
$6.07
42.78
$5,574
$521,975
394,601
78,948
$1.32
$6.61
68.80
$7,586
$771
290
581
$2.66
$1.33
0.05
$14,212
$1,219
645
215
$1.89
$5.67
0.41
$2,960
$191
107 41
$1.78
$4.71
0.06
$3,136
$1,132
579
879
$1.95
$1.29
0.12
$9,543 24
$570
363
138
$1.57
$4.14
0.21
$2,755
$1,645
620
826
$2.65
$1.99
0.08
$19,535 $4 7
$0.67
$2.00
0.01
$684
$1,308
872
583
$1.50
$2.24
0.19
$7,023
$1,542
881
589
$1.75
$2.62
0.14
$11,034
$381
212 80
$1.80
$4.75
0.07
$5,415
$10,765
6,849
4,576
$2.35
0.53
$20,193
$11,703
6,628
4,428
$1.77
$2.64
0.40
$29,522 15
$3,281
1,588
991
$2.07
$3.31
0.29
$11,418
1000 ml
$128 92 46
$1.40
$2.79
$23,195
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015
*Units = Actual packages scanned

23. Voss Glass SKUs v. Competitor SKUs (L-52, DRUG)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-52, DRUG)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12 $0
$0.00
0.00
375 ml 1
$15,662
5,694
7,582
$2.75
$2.07
0.40
$39,140 4
$427
160 53
$2.67
$8.01
0.12
$3,571
San Pellegrino
750 ml
800 ml 2
$163 90 28
$1.81
$5.80
0.03
$6,104
$28,002
13,389
8,354
$2.09
$3.35
0.74
$37,970
Sparkling - Glass
Perrier
200 ml 6
$1,962
692
289
$2.83
$6.79
0.02
$87,421
*Can
250 ml 10
$921,225
752,775
150,607
$1.22
$6.12
51.47
$17,898
$2,224,904
1,682,344
336,586
$1.32
$6.61
81.83
$27,189
$3,396
1,297
2,596
$2.62
$1.31
0.18
$18,683
$4,919
2,555
852
$1.93
$5.77
0.81
$6,075
$793
417
158
$1.90
$5.01
0.08
$9,656
$14,849
8,091
12,269
$1.84
$1.21
0.36
$41,118 24
$3,064
1,923
729
$1.59
$4.20
0.58
$5,312
$9,166
3,379
4,499
$2.71
$2.04
0.21
$44,432
$209 89 30
$2.36
$7.09
0.07
$2,872
$6,263
4,096
2,736
$1.53
$2.29
0.22
$28,584
$6,451
3,707
2,476
$1.74
$2.60
0.17
$37,522
$1,100
592
224
$1.86
$4.90
$9,083
$52,204
33,605
22,452
$1.55
$2.33
0.65
$80,632
$56,995
32,003
21,382
$1.78
0.47
$121,675 15
$15,352
7,389
4,610
$2.08
$3.33
0.53
$29,087
1000 ml
$532
406
203
0.06
$8,459
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015
*Units = Actual packages scanned

24. Voss Plastic SKUs v. Competitor SKUs (L-12, DRUG)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-12, DRUG)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$4,762
2,584
650
$1.84
$7.33
0.65
$7,329
Fiji 1
$78,100
49,678
75,250
$1.57
$1.04
10.48
$7,453
$364,390
253,587
64,081
$1.44
$5.69
41.72
$8,735
Voss
$3,353
1,368
2,074
$2.45
$1.62
1.41
$2,383
$13,149
6,194
1,558
$2.12
$8.44
2.15
$6,117 12 $0
$0.00
0.00
500 ml
$917,223
618,063
618,465
$1.48
84.56
$10,847
$62,772
56,672
9,449
$1.11
$6.64
4.54
$13,841 24
$37 25
$1.49
$35.82
0.01
$2,906
$1,673,976
1,215,040
1,215,831
$1.38
91.52
$18,292
$90
307 13
$0.29
$7.05
0.03
$3,150
$434,328
347,583
57,954
$1.25
$7.49
37.60
$11,552
$703,861
438,835
439,121
$1.60
42.10
$16,718
$117
2,026 84
$0.06
$3,968
750 ml
$61,157
37,736
25,212
$2.43
3.12
$19,610
850 ml
$86,273
49,384
29,094
$1.75
$2.97
5.19
$16,620
1000 ml
$2,034,225
1,933,387
966,956
$1.05
$2.10
87.22
$23,323
$42,345
36,759
3,064
$1.15
$13.82
2.02
$20,960
$855
895 37
$0.96
$22.94
0.13
$6,813
$2,883,551
2,562,189
1,281,443
$1.13
$2.25
92.29
$31,243
$66,519
59,453
4,956
$1.12
$13.42
3.91
$17,030
1500 ml
$178,114
196,662
65,580
$0.91
$2.72
31.07
$5,732
$1,044,652
1,136,098
378,850
$0.92
$2.76
87.32
$11,963
Sparkling - Plastic
Perrier
$933,896
581,457
581,835
$1.61
73.10
$12,775
$2,528
2,432
406
$6.23
0.54
$4,654
$12,673
7,886
7,891
0.53
$23,940
$293,213
171,712
171,824
$1.71
29.80
$9,839
$322
659 27
$0.49
$11.71
0.11
$2,871
San Pellegrino
$554,818
346,291
346,517
44.83
$12,377
$2,065
1,957
163
$1.06
$12.66
0.31
$6,584
$137
146
$0.94
$22.64
$12,820
$576,046
621,055
310,612
$0.93
$1.85
87.24
$6,603
$42 43 21
$0.99
$1.98
0.05
$815
$908,407
989,894
495,082
$1.83
89.48
$10,152
Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015
*Units = Actual packages scanned
Volume Equivalency = 500ml

25. Voss Plastic SKUs v. Competitor SKUs (L-52, DRUG)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-52, DRUG)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$16,239
8,934
2,248
$1.82
$7.22
1.08
$15,095
Fiji 1
$357,122
229,110
347,044
$1.56
$1.03
18.55
$19,256
$1,709,492
1,224,751
309,494
$1.40
$5.52
53.60
$31,893
Voss
$18,136
7,392
11,210
$2.45
$1.62
2.47
$7,342
$66,360
33,297
8,377
$1.99
$7.92
2.93
$22,677 12
$67 40 5
$1.69
$13.39
0.04
$1,570
500 ml
$4,435,960
3,062,783
3,064,777
$1.45
89.77
$49,414
$248,611
222,373
37,077
$1.12
$6.71
6.84
$36,345 24
$103
627 26
$0.16
$3.96
0.03
$3,337
$8,149,998
5,782,194
5,785,959
$1.41
93.86
$86,827
$240
1,042 43
$0.23
0.09
$2,626
$2,064,376
1,628,069
271,453
$1.27
$7.60
52.68
$39,190
$3,831,692
2,501,142
2,502,770
$1.53
46.54
$82,337
$493
7,967
332
$0.06
$1.49
0.10
$5,111
750 ml
$318,651
209,638
140,062
$1.52
$2.28
3.39
$93,959
850 ml
$464,826
274,204
161,545
$1.70
$2.88
7.97
$58,331
1000 ml
$9,248,975
8,900,265
4,451,344
$1.04
$2.08
91.55
$101,031
$179,731
156,433
13,041
$1.15
$13.78
2.62
$68,631
$3,954
4,190
175
$0.94
$22.64
0.52
$7,549 $0
$0.00
0.00
$13,225,500
11,709,095
5,856,141
$1.13
$2.26
94.02
$140,674
$309,480
277,701
23,151
$1.11
$13.37
8.48
$36,493
1500 ml
$1,570,211
1,638,367
546,340
$0.96
$2.87
45.20
$34,739
$4,896,351
5,435,382
1,812,516
$0.90
$2.70
92.31
$53,041
Sparkling - Plastic
Perrier
$4,453,316
2,774,735
2,776,542
$1.60
91.93
$48,444
$9,620
9,186
1,532
$1.05
$6.28
0.79
$12,181
$69,663
49,961
49,993
$1.39
1.23
$56,559
$968,916
565,690
566,058
$1.71
31.44
$30,820
$1,663
2,828
118
$0.59
$14.11
0.38
$4,367
San Pellegrino
$2,796,307
1,798,678
1,799,849
$1.55
74.64
$37,462
$10,878
10,226
852
$1.06
$12.76
0.42
$26,145
$3,292
2,832
$1.16
$27.89
0.26
$12,857
$2,462,895
2,387,579
1,194,114
$2.06
92.45
$26,640
$858
842
421
$1.02
$2.04
0.49
$1,746
$4,012,170
3,982,702
1,991,893
$1.01
$2.01
92.61
$43,323
*Units = Actual packages scanned
Source: IRI Infoscan, Total US DRUG Data Ending Dec 27, 2015
Volume Equivalency = 500ml

26. Voss Competitor Summary (L-52, DRUG)
Strictly Confidential
Voss Competitor Summary (L-52, DRUG)
Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
$64,080,144
22.4%
$30,873,092
23.9%
$13,750,382
25.0%
$4,433,226
26.3%
Fiji
$30,727,517
11.1%
$14,396,563
8.8%
$6,554,586
10.0%
$2,002,102
1.6%
Evian
$16,115,331
1.9%
$7,811,522
11.4%
$3,322,985
4.2%
$1,154,111
7.4%
Perrier
$11,208,196
14.9%
$5,634,238
26.5%
$2,596,766
26.2%
$885,956
26.0%
San Pellegrino
$6,891,945
(8.3%)
$3,163,061
(11.7%)
$1,479,919
(12.8%)
$511,630
(11.1%)
Voss
$4,450,556
(5.1%)
$1,985,293
(6.4%)
$820,965
(5.7%)
$265,576
(10.0%)
Essentia
$907,259
14,454.5%
$546,983
8,785.6%
$221,502
3,952.3%
$71,545
1,743.7%
Icelandic Glacial
$581,925
(10.9%)
$258,123
(22.0%)
$118,238
(18.3%)
$39,146
(12.5%)
Aqua Hydrate
$484,582
(13.8%)
$180,829
(35.1%)
$74,731
(40.4%)
$23,038
(36.9%)
Volvic
$411,757
(16.4%)
$212,940
(8.5%)
$93,112
(16.5%)
$27,434
(15.3%)
Resource
$133,339
(80.3%)
$3,347
(98.9%)
$887
(99.3%)
$248
(99.4%)
Jana
$38,846
(41.8%)
$12,387
(67.8%)
$1,426
(90.7%)
$297
(92.3%)
Eternal
$35,157
(61.9%)
$3,823
(89.9%)
$946
(95.1%)
$281
(95.4%)
Saratoga
$17,361
(15.8%)
$7,903
(22.6%)
$3,193
(20.4%)
$1,022
(17.3%)
Mountain Valley Spring Water
$15,493
(56.7%)
$6,668
(43.1%)
$3,130
(20.3%)
$773
(39.5%)
Acqua Panna
$13,468
816.9%
$5,688
460.5%
$2,694
311.8%
$972
448.6%
Metromint
$125
(99.6%) $9
(99.5%) $0
(100.0%)
Penta
$23
(87.8%) $5
(61.0%) $1
(76.4%)
(50.1%)
Gerolsteiner $4
0.0%
Kiwaii
Appolinaris
Ferrarelle
Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015

27. Voss Competitor Summary (L-52, DRUG)
Strictly Confidential
Voss Competitor Summary (L-52, DRUG)
Volume Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
65,600,492
28.9%
31,897,936
33.5%
14,111,115
34.7%
4,624,656
43.3%
Fiji
26,300,317
8.4%
12,128,647
5.3%
5,630,608
9.5%
1,675,062
(1.0%)
Evian
14,300,714
(2.6%)
6,854,481
5.2%
2,903,873
(3.6%)
1,076,177
2.6%
Perrier
8,297,503
12.0%
4,189,398
22.8%
1,987,261
20.9%
734,034
23.9%
San Pellegrino
5,834,755
(4.4%)
2,702,533
(8.7%)
1,346,633
(9.8%)
512,726
(3.8%)
Voss
2,854,232
(7.7%)
1,260,886
(8.9%)
504,086
(12.1%)
162,951
(19.9%)
Essentia
866,383
17,554.1%
511,260
10,484.0%
204,255
4,693.2%
67,280
2,117.9%
Icelandic Glacial
541,451
(20.2%)
225,235
(37.8%)
101,929
(33.4%)
33,900
(27.0%)
Aqua Hydrate
524,111
(9.9%)
200,827
(30.1%)
82,297
25,330
(35.4%)
Volvic
332,970
(19.6%)
171,038
(12.7%)
74,043
(23.6%)
21,572
(30.7%)
Resource
167,416
(72.6%)
3,012
(98.8%)
760
(99.3%)
214
(99.4%)
Eternal
32,154
(60.7%)
3,715
(89.3%)
913
(94.9%)
290
(94.6%)
Jana
28,330
(42.4%)
8,995
(68.0%)
1,089
(90.2%)
221
(92.2%)
Saratoga
18,021
(14.3%)
7,994
(24.8%)
3,289
(26.1%)
1,050
(25.4%)
Mountain Valley Spring Water
16,355
(50.7%)
7,231
(34.2%)
3,386
(8.4%)
923
(25.9%)
Acqua Panna
9,982
773.4%
4,205
429.0%
2,004
287.4%
721
411.2%
Metromint 66
(99.7%) 4
(100.0%)
Penta 12
(89.7%) 3
(70.4%) 1
(74.2%)
(48.4%)
Gerolsteiner 6
0.0%
Kiwaii
Appolinaris
Ferrarelle
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US DRUG , Data Ending Dec 27, 2015