1. The Media
Different types of media
1. Printed Media
2. electronic media

3. The Paperboy

4. How do we bypass the gatekeeper?
Role of the Media
1. gatekeeper
How do we bypass the gatekeeper?
Should we bypass the gatekeeper?
2. scorekeeper
3. watchdog

6. political spin
West Wing
putting a positive slant to the story

7. In public relations </wiki/Public_relations>, spin is a 
form of propaganda, achieved through providing an 
interpretation of an event or campaign to persuade 
public opinion in favor or against a certain 
organization or public figure. While traditional public 
relations may also rely on creative presentation of the 
facts, "spin" often, though not always, implies 
disingenuous, deceptive and/or highly manipulative 
tactics.[1]

8. Roles of the media 1. gatekeeper
The gatekeeper decides 
what we see hear and 
read as well as what we 
dont!

9. Simply put: Who is winning and who is losing
Scorekeeper 2.
Simply put: Who is winning and 
who is losing
Horserace Journalism

10. Keeping an eye on our public officials
3. The Watchdog
Keeping an eye on our 
public officials
How does partisan politics affect the media's 
role as a watchdog of the public good??