1. Getting Results with EMail
Be Clear and Concise

2. Ask These Questions Why am I writing?
What results do I need from this message?

3. Why? People receive so many messages each day
Careless s do not elicit careful responses
Messages must be well organized
Messages must be brief
Readers may be using portable devices
Who has a lot of time to waste?

4. Write a Meaningful Subject Line
Write from the recipient’s point of view
What does he/she need to know?
Make it capture the most important points
Keep it seven words or less

5. Organize It! Include the topic in the first sentence
Describe what this is about
State what response or action you need
Clearly express when you need it
Limit your text to one screen
If you have too much info, use separate messages

6. Keep It Short
Keep It Meaningful