1. Wilmington Blue Rocks Attendance Data Analysis
Presented By: William Penn Sports Analytics Club
Date: April 2, 2015

2. Who are we?
Founded in 2014
Purpose: To investigate/analyze data within sports
Projects:
MiLB Attendance Data Analysis
MiLB Team Analysis of Fielding Independent Pitching (xFIP)
College Basketball Monte-Carlo Simulation
Social Psychology Experiment into Home Field Advantage in Pro Sports
Baseball player contribution models and debates for MLB awards
NHL Pass/shot quality to goal generation analysis (Anaheim)
Economic Feasibility study into Community Ownership in Pro Sports
Six members
Tyler Schanzenbach
Connor Web
Noah Berman
Umar Khan
Anthony Godwin
Damien Cook
Faculty Advisor: Mr. Jesse McNulty

3. Problem Presented: Wilmington Blue Rocks Task: Attendance Data
Determine trends
Identify patterns in seasons
opponent
day/night game
promotion event (fireworks, bobble head, etc.)
promotional feasibility

4. Wilmington Blue Rocks Minor league baseball team
High A affiliate (Kansas City Royals)

5. Carolina League Data
League Analysis

6. Carolina League Data
League Analysis

7. Blue Rocks Data
Day Game Analysis

8. Blue Rocks Data
Evening / Night Game Analysis

9. Blue Rocks Data
Day of Week Breakdown

10. Blue Rocks Data

11. Blue Rocks Data
Monthly Breakdown

12. Blue Rocks Data

13. Attendance Factors Promotional vs. Non-Promotional Games
Significantly higher attendance
Factors: Promotions on weekends

14. Attendance Factors
Promotional vs. Non-Promotional Games

15. Blue Rocks Data Comparison Analysis
Day Game to Non-Firework Night Game

16. Attendance Factors
Promotional vs. Non-Promotional Games

17. Attendance Factors Weather Postponement Breakdown by Year:
Games
Games
Games
Games
Games

18. Considerations Moving Forward...
Additional Promotional Games
Fireworks
Highly effective
Bobble Head
extremely effective
additional opportunities with past players
School Special and Camp Day games
School games more effective
Cowboy Monkey Rodeo

19. Conclusion Sales increase on promotional nights
Increased ticket sales will increase even with cost consideration for promotion
Increased promotion of “family atmosphere”

20. Kind Regards Wilmington Blue Rocks Organization University of Delaware
Chris Kemple - General Manager
Blue Rocks Front office staff and administration
University of Delaware
Professor Tom Ilvento and Marc Rothman
JMP Software and consultant for their guidance

21. Thank you for your time and the opportunity to contribute to this project!