1. 1950’s- 1960’s
Changes

2. Business in the 1950’s BUSINESS EXPANSION: CONGLOMERATES
FRANCHISES McDonald’s
CONSUMERISM
Consumerism- spending the $$$$$$

3. SUBURBAN EXPANSION AND BABY BOOMERS
Baby boomers- born between
New homes built in the 1950’s in the suburbs
G.I Bill- Veterans of WWII
Tuition for college
Housing discount- Low interest loans for homes

4. AUTOMOBILE CULTURE
Interstate highway authorized by President Eisenhower to be built
Millions of cars sold in a few years time
Become dependent on oil
More leisure time for families
New jobs created

5. Polio Vaccine
Jonas Salk- created polio vaccine

6. MASS MEDIA Television main source of family entertainment/information
New family shows, comedies, drama
Movies more technical advancements

7. Conformity
Yielding to group pressures or acting in line with the expectations of society.
“fitting in”
“keeping up with the
Joneses” -

8. How did people conform? Materialism Suburbanization Gender Roles
Religion
Consumer spending rose as demand for goods increased and a new advertising industry emerged.
People moved out of cities into new homes in the suburbs like Levittown.
Men were expected to work and provide for the family while women were encouraged to stay at home and raise children. Premarital sex was considered taboo.
Church attendance increased and the phrase “under God” was added to the pledge.

9. Rebellion
Resisting authority,
control, or tradition

10. BEAT MOVEMENT Chuck Berry-Rock n roll Elvis Presley
1950’s Beatniks-nonconformists, 1960’s hippies

11. CIVIL RIGHTS MOVEMENT Constitutional amendments
13th, 14th, 15th, 19th, 24th, 26th
Discrimination- unjust treatment of a person or group of people
Segregation – separating apart from the whole group
Prejudice – pre-judging a person or pre-opinion before knowledge of all the facts

12. U.S.-U.S.S.R space race.
October 4, 1957, when the Soviet Union successfully launched Sputnik I
first artificial satellite
took about 98 minutes to
orbit the Earth on its
elliptical path.

13. CIVIL RIGHTS MOVEMENT Court Cases-
1954 Brown Vs . Board of Education of Topeka, Kansas
Banned Segregated schools in the U. S.

14. Court Cases 1954 1896 Plessy Brown v. Board of Education v. Fergusson
Ruled that “separate but equal” was legal.
This became the law of the land for over 50 years!
Brown v. Board of Education
Ruled that “separate but equal” was illegal.
This desegregated the schools.

15. What were some effects of segregation?
There were separate schools and resources
There were separate public facilities
There was social isolation of the races

16. CIVIL RIGHTS MOVEMENT Time of violence
Little Rock, Arkansas-National Guards escorted African-American students to school for their protection
There were separate schools and resources
There were separate public facilities
There was social isolation of the races

17. Civil Rights
Jackie Robinson- 1st African American to join the major leagues. 1947
In 1950 a total of 10 Latino
players were in the
Major Leagues
Brown vs. board of Education of
Topeka, Kansas, 1954
“Separate but equal” is NOT
legal under the law

18. Civil rights
Rosa Parks –arrested for refusing to move to the back of the bus in Montgomery, Alabama.

19. When did the Civil Rights Movement Begin?
December 1, 1955
Rosa Parks refused to give up her seat to a white man
This started the Montgomery bus boycott

20. Martin Luther King, Jr. Leader of the Civil Rights Movement.
Believed in Passive Resistance.

21. CIVIL RIGHTS MOVEMENT
Montgomery Bus Boycott, leader of boycott was a pastor in Montgomery, Martin Luther King Jr.
King was arrested and home was bombed but the boycott continue and successful when a federal court rule the segregation on the bus was unlawful.
Southern Christian Leadership Conference (SCLC) formed led by MLK Jr.-nonviolent protesting against racism

22. Examples of passive resistance
Boycotts
Sit-ins
Marches

23. CIVIL RIGHTS MOVEMENT
Lunch counter demonstrations, sit-ins, boycotts in the north and south. 1960’s
Civil Rights Act of All citizens have the right to be in any public accommodations

24. Freedom Rides Freedom Rides were in 1961.
Bus loads of white and black students traveled cross country
Their goal was to end discrimination at bus terminals
They meet with violence in many areas, but did not give up!

25. CIVIL RIGHTS MOVEMENT
Freedom riders Acts of violence against the riders

26. Civil Rights Act of 1964
Made discrimination based on race, national origin, gender or religion illegal.
This one piece of legislation transformed American society.

27. CIVIL RIGHTS MOVEMENT Civil Rights Act of 1964
Voting Rights Act of 1965-
Eliminated the literacy test
Registered non voters