1. <Insert Company>
Business Growth Plan
for
<Insert Company>
Date 1

2. Contents Executive Summary Business Objectives Revenues Costs
Target Customers
Channels
Customer Relationships
Value Proposition
Key Activities
Key Resources
Key Partnerships
Risk Management 2

3. Executive Summary
Bullets
Impact statement 3

4. Business Objectives In the period to 20XX our objectives are:
To achieve what, by target measure, by when
Additional info
Impact statement 4 4

5. What is your growth target and how will it be achieved?
Revenue
2016/17
2017/18
2018/19
BU/Product/Service Line 1
BU/Product/Service Line 2
BU/Product/Service Line 3
Total revenues:
Markets
Products/Services
New
Existing € %
What is your growth target and how will it be achieved?

6. Costs Impact statement 2016/17 2017/18 2018/19 Fixed Costs
Fixed Cost Line 1
Fixed Cost Line 2
Variable Costs
Variable Cost Line 1
Variable Cost Line 2
Total costs:
Impact statement 6 6

7. Customer Segments What are the key risks your customer is aware of?
Headline
Bullet
What are the key risks your customer is aware of?
Kicker 7 7

8. Customer Channels What are the key risks your customer is aware of?
Headline
Bullet
What are the key risks your customer is aware of?
Kicker 8 8

9. Customer Relationships
Headline
Bullet
Kicker 9 9

10. Value proposition: Customer profile
Customer Gains
Essential
Customer Jobs
Important
Nice to have
Extreme
Insignificant
Moderate
Customer Pains

11. Value proposition canvas: The value map
Gain Creators
Essential
Essential
Products/Services
Nice to have
Essential
Nice to
have
Nice to have
Pain Relievers

12. Product/Service Focus:
Value proposition canvas - The value proposition
Company XYZ is
Kicker

13. Key Activities
Headline
Bullet
Kicker 13 13

14. Key Resources
Headline
Bullet
Kicker 14 14

15. Key Partnerships
Headline
Bullet
Kicker 15 15

16. Risk Management <Paste copy of Risk Register here>
Kicker statement 16 16

17. Action Planning <Paste copy of Action Tracker here>
Kicker statement 17 17