1. Using Friends Asking Friends for Multiple School Events
Josh Dreifuss
Internet Principal, General Markets 
Andy Welkley
Product Marketing Manager, Blackbaud

2. Have a Question?
We’ll be taking questions during the entire session in the Q & A window. If you’ve got a question, make sure to speak up!

3. Getting to the Starting Line
Introduction to Blackbaud / Peer to Peer Fundraising
Friends Asking Friends Demonstration
Strategies for success
Empower
What events can you run?
Who could run them?
Reach
Manage

4. There’s strength in numbers
Fundraising events
Individual fundraisers:
# of Donations:
45 thousand
21 million
38 million

6. Arthritis Foundation Jingle Bell Run
Peer 2 Peer Works!
Participants who use Friends Asking Friends raise 6X more than non-users
Average gift is $60
Average participant raises $420
1st event is still a customer (Arthritis Foundation San Diego Jingle Bell Run)
Arthritis Foundation Jingle Bell Run
Purpose is to demonstrate the impact (ROI) of using Friends Asking Friends to empower supporters to fundraise on your behalf.
Make sure to talk high level, but elude to the fact that we’ll show some powerful stats/roi once we get into the participant section.

7. Peer 2 Peer fundraising Helps You …
Empower … participants to become successful online fundraisers.
REACH … a broader network of people with built in social media and mobile tools.
Manage … events more effectively with built In event Management tools.
Raise more money | Run more efficiently.
Today we are going to look in more detail at how Friends Asking Friends can help you by Empowering participants, Reaching more people while Managing the event efficiently.
EMPOWER your participants to be more successful: Blackbaud Friends Asking Friends empowers your event participants to become successful online fundraisers by giving individuals simple to use tools that allow them to reach out to their networks and raise funds for your organization. Our proven online format makes it easy for supporters to create team and personal pages; send out custom solicitations; update friends, family, and colleagues on popular social media sites like Facebook®, Twitter® and YouTube®; process donations instantaneously; and thank donors with individual acknowledgements.
REACH more people with built in social media and mobile fundraising tools: Expand your reach by allowing event participants to take their event fundraising on the road with mobile-ready donation pages. Blackbaud Friends Asking Friends automatically redirects mobile devices to the corresponding mobile pages to make it easy to donate anywhere. Additionally help your participants get social with Blackbaud Friends Asking Friends, the only online solution that allows participants to update friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages.
MANAGE events more efficiently with an all-in-one turnkey solution: Manage your event more efficiently with Blackbaud Friends Asking Friends that enables you to oversee online and offline activities, including an event fundraising website, mobile versions of personal fundraising pages, donation forms and confirmations, participant management tools, donation processing, and extensive reporting (should we mention Volunteers in here?). Plus, Friends Asking Friends helps you gain insight into your web traffic and strengthen your marketing efforts by supporting Google Analytics® web tracking software, and Google AdWords® advertisement platform.

8. We have all been here…

9. Friends asking friends demo

10. We have all been here…

11. Why I took action
Source: 2011 Peer-to-Peer Event Fundraising Consumer Survey

12. EMPOWER your alumni to become successful online fundraisers.
Our proven online format makes it easy for your loyal supporters; alumni, students, parents and friends; to become successful online fundraisers. They are able to create team and personal pages; send out custom solicitations; process donations instantaneously; and thank donors with individual acknowledgements.
Friends Asking Friends
EMPOWER your participants to be more successful: Blackbaud Friends Asking Friends empowers your event participants to become successful online fundraisers by giving individuals simple to use tools that allow them to reach out to their networks and raise funds for your organization. Our proven online format makes it easy for supporters to create team and personal pages; send out custom solicitations; update friends, family, and colleagues on popular social media sites like Facebook®, Twitter® and YouTube®; process donations instantaneously; and thank donors with individual acknowledgements.
EMPOWER your alumni to become successful online fundraisers.

13. Personal Fundraising Headquarters (HQ)
Participant registers
Build personal page
Sends messages
Tracks progress
Reaches goal
Quickly talk about participant/team capt. HQ
- Create personal fundraising page (image/video, story/appeal)
- Set fundraising goal
- Import address book from Gmail, etc
- Send Messages ( , facebook, twitter)
- Track progress

14. Personal Fundraising Page
Donor reads personal appeal from friend or family member
Wants to support her friend and help them reach their fundraising goal
Makes secure online gift and is recognized on website
Those who have personal fundraising pages and use online tools raise 6 times more than those who do not.
Quickly touch on personal fundraising page:
-- Personal image
-- Story/appeal
-- Fundraising progress
-- Ability to quickly accept online donations
** People who use Friends Asking Friends are 6 times more successful than those who do not.

15. What type of events will work?
Bake Sales (Virtual and Bricks & Mortar!)
Class Competitions
Birthday Donations
Adopt – a – Cause
New band equipment
Playground Equipment
Traditional “Thon” Events
Jump-rope-a-thon
Dance-a-thon
TIP!
Volunteers = Great P2P Fundraisers

16. Who can take advantage?
Athletic Booster Clubs - Run, Walk, Ride, JUMP! Events are a great fit
Class agents or leaders – raise money for a class gift or project
PTA Groups – Annual campaign or targeted donation programs
Extra-curricular groups – band performances or trips, theater
Independent fundraising events
Donations instead of birthday gifts
Athletic achievements with funds raised to the school (Marathon or other race)

17. Let them choose how they want to communicate
Let them choose how they want to communicate. Friends Asking Friends allows participants to update other alumni friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages.
Friends Asking Friends
REACH more people with built in social media and mobile fundraising tools: Expand your reach by allowing event participants to take their event fundraising on the road with mobile-ready donation pages. Blackbaud Friends Asking Friends automatically redirects mobile devices to the corresponding mobile pages to make it easy to donate anywhere. Additionally help your participants get social with Blackbaud Friends Asking Friends, the only online solution that allows participants to update friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages.
REACH a broader network with built in Communication, social and mobile tools.

18. Personal E-mail Solicitation
Friends Asking Friends allows your participants easily communicate with their other alumni, friends, family and even co-workers with integrated communication tools.
Average participant sends 28 s
FAF s are opened over 90% of the time
FAF s have a 55% + click through rate
1 in 4 (25%) FAF s result in a donation
Average online gift size: $60
Purpose is to talk about as a central piece of peer to peer fundraising.
Talk about being able to send personal appeals to friends and family through HQ. s have links back to personal fundraising page where friends and family can easily make an online donation.
Why it works?
They are asked by a friend
Message from a friend get high response rates
is easiest and least intimidating way to ask.
Quick link directing friends to personal page
Average participant sends 28 s
FAF s are opened over 90% of the time
FAF s have a 55% + click through rate
1 in 4 (25%) FAF s result in a donation
Average online gift size: $60

19. Social Media Toolkit
Friends Asking Friends allows your participants to reach more people and share compelling messages on the most popular social networks available.
Social media is the 4th most effective form of fundraising (behind in person, , phone)
Integrated social media tools increased fundraising by as much as 40%
Facebook, Twitter and YouTube users sent an average of 170 messages
Average gift from Facebook and Twitter: $40
Purpose is to highlight the power of tapping into peoples online networks via Facebook and Twitter
Leveraging social networks is a great way to gain more exposure and dollars for your events, and Sphere has the tools built in.
Social Media tools are easy to activate for any event and Lets your supporters spread the word through social networks with just a few clicks!
People generally have social media contacts from many different areas of their lives. The participant may not feel comfortable sending each of those contacts an , but will easily inform them via social media therefore expanding the Reach of your event.
Through Friends Asking Friends:
Use of integrated social media tools increased individuals fundraising by as much as 40% compared to those who did not use social media tools
Twitter users set fundraising goals 3X higher than others and raised nearly 10 times more online
Facebook, twitter and YouTube users sent an average of 170 s compared to only 10 s by those who did not use social media tools
Twitter and Facebook updates/posts convert roughly 0.25 percent of impressions into donations
Average gift from Facebook and Twitter: $40
Social media is the 4th most effective form of fundraising (behind in person, , phone)
More Stats on Social Media:
Average Facebook user has 130 friends
Average Twitter account has 70 followers
500 billion: number of minutes spent on facebook per month. Up from 150 billion last year.
24 hours: amount of video uploaded to YouTube every minute. That’s more than double last year’s volume.
2 billion: number of YouTube videos viewed per day. Twice as much as last year.
27 million: average number of tweets sent per day. Eight times as much as last year.
More than 50% of the world’s population is under 30 and have never experienced life without the Internet.

20. The law of (un)intended consequences!
The internet is local …
but your donations don’t have to be!
Find ‘lost’ alumni through the networks of your active alumni!

21. Reporting capabilities provide development staff the ability to oversee online and offline activities to understand participant behavior and create fundraising plans based on the level of engagement. Access to team and individual data increases your return on fundraising initiatives.
Blackbaud Friends Asking Friends
MANAGE events more efficiently with an all-in-one turnkey solution: Manage your event more efficiently with Blackbaud Friends Asking Friends that enables you to oversee online and offline activities, including an event fundraising website, mobile versions of personal fundraising pages, donation forms and confirmations, participant management tools, donation processing, and extensive reporting (should we mention Volunteers in here?). Plus, Friends Asking Friends helps you gain insight into your web traffic and strengthen your marketing efforts by supporting Google Analytics® web tracking software, and Google AdWords® advertisement platform.
Manage participants more effectively with Built In Event Management Tools.

22. Top 5 List Begin with the end in mind
Plan!!
Start communicating early
Set Goals – and encourage participants to set goals
Pre-write s, upload default pictures, provide examples
No hard to read order forms (that need to be entered!)
No Inventory to pass out!
Money is collected right on the site via a secure donation. Kids and teachers do not have to handle the money
TIP!
Keep your event page live even after it is over as donations will keep coming in!

23. What’s on your mind?
Q/A

24. Or, speak to a Blackbaud K12 Expert: 1-800-443-9441
What Next?
Fundraising: 6/14 – 29
Social Media: 7/2 – 13
Online Tools & Web Design: 7/16 – 27
Accounting: 7/30 – 8/3
Online Admissions & Re-Enrollment: 8/6 – 10
School Administration & Management: 8/13 – 24
Or, speak to a Blackbaud K12 Expert: