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Customer surveys – Source of new development in the work of Statistics Sweden Per Thörn
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Central performed customer studies
1984 – Public confidence 1988 A customer survey 1993 – Customer satisfaction survey 1996 – Follow ups on orders over SEK Local performed studies – follow-ups – customer studies – focus groups – testing new products
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How we use the results Central performed studies
Information to the government A tool in the planning and follow-up process A source to improve our customer relations in the departments Local performed studies Improving our products!?
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Some problems How to interpret the results
How to perform appropriate actions How to gather customer information in a database How to make the information available
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Rate of assignments with mark 4 or lower
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We are improving all the time but in small steps
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