1. Work requires communication
Work requires communication. People communicate to plan products and services; hire, train, and motivate workers; coordinate manufacturing and delivery; persuade customers to buy; and bill them for sale. These are just some of the ways communication helps the modern work world. In every organization, communication is the way people get their points across, get work done, and get recognized for their contributions.

2. Business Communication, Management, and Success
To learn how to
Begin to develop effective messages.
Think creatively.

3. Business Communication, Management, and Success
Start by answering these questions:
Will I really have to write?
Don’t I know enough about communication?
What do I need to know about my audience(s)?

4. Business Communication, Management, and Success
Start by answering these questions:
Now that I have my analysis, what do I do with it?
What if my audiences have different needs?
How do I reach my audience(s)?

5. Workplace Communication Challenges
40 million people in the U.S. alone have limited literacy skills, including some college graduates.
States spend more than $220 million annually on remedial writing programs for employees.
Corporations may spend $3.1 billion annually to fix problems from writing deficiencies.
The cost is $22.13 per page for a typical letter.
Employees today should expect to write, edit, and send their own messages. Form letters can work, provided they are well written, but rarely can form letters meet all needs. Regardless of their field, employees can expect to write on the job, and even though much business is done on the phone, writing is still a common means of communication.

6. Verbal and Nonverbal Communication
Face-to-Face/Phone Conversations/Meetings
/Voic Messages
Letters, Memos, and Reports
Nonverbal Communication
Pictures/Company Logos
Gestures/Body Language
Who Sits Where/How Long a Visitor is Kept Waiting
Employees today should expect to write, edit, and send their own messages. Form letters can work, provided they are well written, but rarely can form letters meet all needs. Regardless of their field, employees can expect to write on the job, and even though much business is done on the phone, writing is still a common means of communication.

7. Myths About Workplace Writing
Secretaries will do all my writing.
I’ll use form letters or templates when I need to write.
I’m being hired as an accountant, not a writer.
I’ll just pick up the phone.
Employees today should expect to write, edit, and send their own messages. Form letters can work, provided they are well written, but rarely can form letters meet all needs. Regardless of their field, employees can expect to write on the job, and even though much business is done on the phone, writing is still a common means of communication.

8. Business and School Writing
Differ based on
Purpose.
Audience.
Information.
Organization.
Style.
Document design.
Visuals.
While all good writing shares basic principles, business writing is often different than other school writing. For instance, business writing prefers shorter sentences and paragraphs, a more conversational tone, and more dynamic document designs than a typical college essay. While essays may be written primarily for instructors, business writing often has multiple audiences.

9. Internal and External Audiences
Subordinates
Supervisors
Peers
External
Customers/Stockholders
Unions/Government Agencies
Press/General Public
Communication—oral, nonverbal, and written—goes to both internal and external audiences. Analyze each carefully when composing your message.

10. Workplace writing can have one or more of these basic purposes:
To inform.
To request or to persuade.
To build goodwill.
Consider the purpose of your message—to inform, to request or persuade, or to build goodwill. Many messages have more than one purpose.

11. Saves the reader’s time.
Good Business Writing
Is clear.
Is complete.
Is correct.
Builds goodwill.
Saves the reader’s time.
Make sure the meaning of your message is clear, all of the information needed to understand or act on the message is included, and that the information is accurate. The message should build goodwill and be organized so the reader can act on the information as quickly as possible.

12. P What are your purposes in writing? A Who is (are) your audiences?
PAIBOC
P What are your purposes in writing?
A Who is (are) your audiences?
I What information must your message include?
Use PAIBOC when writing and revising your messages. Carefully analyze each of the PAIBOC components: Purpose, Audience, Information, Benefits, Objections, and Context.

13. PAIBOC
B What reasons or reader benefits can you use to support your position?
O What objections can you expect your reader(s) to have?
C How will the context affect reader response?