1. FY18 Programming- Full Plate
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Flavored
Sparkling
31 Days/VF
3/22
4/22
Summer-
2 Pushes
Holiday
Entertain/Dine
Gen. Brand
Fruit Infusions
Tool Box
Natl. Account
Offer Programs
Key Account
Activations
Flav 4 Pk- 4Q/1Q
Spa in Sparkling
Every Like Helps.
VIVA VOSS VEGAS
Grill-
Enhancer
Finer Table
Year 2
4Q ‘ ml-4 Pk
4Q ‘ ml-12 Pk
 Natural, Grocery, Mass 
Valero
Sunoco
Valero
Speedway
Walgreen?
 CVS Powerwing 
 CVS Pwing

2. 2018 Program Sell-In Slides (8/17/17) 1Q/FLAVORED SPARKLING

3. ‘18 1Q/Flavored Sparkling
Healthy Start to the New Year
Leverage strength as healthy, flavorful alternative
Drive distribution, gain space
Generate Consumer trial
Pre-empt the competition
Work across…Merchandising, POS,
Social Media
Trade Incentive

4. ‘18 1Q/Flavored Sparkling
VOSS “Puts the SPA in SPARKLING”
Partner with nationwide Spa
Massage Envy, Red Door, Spa Finders
High Value Offer- Save $ Off Spa services w/ Voss buy
Rebate, Digital Coupon TBD

5. General Market: Buy multi-pack/bottles, get Spa Offer
1Q- “SPA in Sparkling” Program
How it Works
General Market: Buy multi-pack/bottles, get Spa Offer
Gift Certificate, $ Off service
Upload Proof via OCR, MIR (mail-in rebate)
Select Chains: Optional Sweeps Overlay
Entry via Text or CRISP “Chatbot”
Win Spa Packages, Chain Personal Shopper
OR “Everything in Your Cart”

6. Retail Sampling Program Offer- Multi Chain DL2C, Natl. Acct Chains
1Q- “SPA in Sparkling” Program- Overview
January - February
Consumer Components:
Partner Tie-in Spa Savings/Offer
Fitting Merchandising + POS
Instore Media, Ad Slick
Social Media
Retail Sampling Program
Mobile-massage in key locations
Offer- Multi Chain DL2C, Natl. Acct Chains
Flavored focus, “Buy 3, Get 1 Free”
Trade Components
Themed Display Enhancers
$25 Spa Gift Cards
Sweeps Overlay (select accts.)
The Ultimate Purist
Projection: stores, display, 1000 new accts., 25,000 cs

7. ‘18 1Q/Flavored Sparkling
Product Offer Component
Jan.-Feb.
Graphic tie to “Spa in Sparkling”
Driven by National Accounts
Target, Walmart (TBD)
Kroger, Safeway-Albertsons
Natural Channel
Offer: “Buy 3, Get 1 Free”
Supplemental Digital Load2Card
30+ chains, 300k+ circ/clips

8. ‘18 1Q/Flavored Sparkling
Versatile MERCHANDISING
Banner
Stand
Corrugate
3 Shelf- Header
New
Rack Header-
Mobile/Narrow
Fits both
Multi-
Purpose
Modular “L”
Stackers
(w/ Topper)

9. ‘18 1Q/Flavored Sparkling
POS- Stand Out at Shelf
Shelf Talker
Cooler Cling
Shelf Strip/Case Hanger

10. ‘18 1Q/Flavored Sparkling
Key Timing, Discussion
Early Jan. in market
Sell-in Slides wo 8/14
Sell-in end Aug.- Sept.
Materials Order early Oct.
At Distributor early Dec.
Discussion items
Retail Sweeps Overlay
Samplings- Chains
Spa Offer- $ or % Off

11. Retail Sampling/Demo Update
’17 Flavored Sparkling
Retail Sampling/Demo Update
Much moved back (Lime Mint/Inventory)
160+ Done, 240 Scheduled, 100+ to slate
Retail Leverage favorable
Authorizations, display, distro, added space
Consumer Feedback very good on Lime Mint