1. Innovation the cloud for modern business
rob craft
senior director, enterprise cloud

2. Trends Trends driving driving IT IT pressures pressures Devices Apps
Big data
Cloud
Enable your employees to work from anywhere
Evolve your business apps to meet new needs
Help your business make faster decisions
Ensure infrastructure will scale to meet demand
more than half
of information workers across 17 countries report using 3+ devices for work
one quarter of external app implementation spending will be on mobility, cloud, analytics & social, by 2016
40ZB the size of digital universe by 2020, of which 90% will be unstructured data
nearly half of total IT spend will be cloud-related by 2020
Devices: “Info Workers Will Erase Boundary Between enterprise And Consumer Technologies.” Forrester Research. August 30, 2012
Apps: Gartner: “Predicts 2013: Business Impact of Technology Drives the Futures Application Services Market.” Nov. 21, 2012
Big data: Compiled from IDC digital universe forecasts
Cloud: “Prepare For 2020: Transform Your IT Infrastructure And Operations Practice.” Forrester Research. Oct. 24, 2012

3. How to turn Trends driving IT pressures into opportunities Cloud OS
Microsoft’s vision of the unified platform for modern business
Enterprise-grade
Hybrid design
People-focused

4. Cloud OS
Cloud OS
Microsoft’s vision of the unified platform for modern business
Enterprise-grade
Hybrid design
People-focused
Enterprise-grade
Hybrid design
People-focused
Global reach, scale & security to meet business demands
One consistent platform across multiple environments & clouds
Expand tech skillset to the cloud for new innovation

5. Innovation at enterprise scale
430B+
Microsoft Azure AD authentications
280%
year-over-year database growth in Microsoft Azure
50%
of Fortune 500 use Microsoft Azure
29K+
organizations already use Windows Intune
93%
of the Fortune use Active Directory
2:3
servers worldwide run on Windows Server**
46%
worldwide share:
SQL Server most widely-deployed database*
66%
of enterprise seats covered with System Center
Microsoft Azure runs on Windows Server
8.5T objects stored in Microsoft Azure
Bing runs on Windows Server 5.5B+ global queries per month
1B+Office users, 1 in 4 enterprise customers now has Office 365
* IDC Server Workloads Study 2013 ** IDC 2013 WW Server Tracker

6. Hybrid design delivers consistency
flexible development
unified management
common identity
integrated virtualization
complete data platform
Customer
Service Provider
Microsoft
Consistent Platform
ONE
On premise
Cloud

7. People-focused
Easily expand employee skillsets to the cloud using Microsoft’s consistent platform & approach
On premise
Cloud

8. With Microsoft’s Cloud OS Vision, you can…
Cloud OS LIAB Keynote Deck – October 2013
4/1/2017
With Microsoft’s Cloud OS Vision, you can…
Transform the datacenter
Unlock insights on any data
Empower people-centric IT
Enable modern business apps
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Enable modern business applications
Build 2012
4/1/2017
Enable modern business applications
Reach any device
Extend to the cloud
Deliver mission-critical performance
Develop apps faster
Visual Studio
Microsoft SQL Server
Microsoft Azure
APP
APP
APP
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. To Enable Modern Business Apps
4/1/2017
IT challenges
70% of IT budget allocated to run existing applications
Existing applications rarely rely on latest technologies
IT and Dev skills tied to current environment
How to support new revenue stream?
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. A rapid evolution is underway
“By 2016, more than 50% of application modernization efforts will address business demand for enhanced functionality to legacy applications, not cost reduction.”
ALLIE YOUNG, PATRICK SULLIVAN, REASEARCH VP, GARTNER
Multi-device
Rapid lifecycle +
Existing Applications
Any data, any size
Secure & available +

12. One modern application to personalize car insurance premium
To Enable Modern Business Apps
4/1/2017
One modern application to personalize car insurance premium
Server
Client
Services
Devices +
Key enablers
Access to mobile and social
Simplified development
External data integration
Secure and scalable solution
“Our app is very much a product of its time, we can take advantage of capabilities that were unavailable before.”
DAVID WHITBY SOLUTIONS DELIVERY CENTER DIRECTOR, AVIVA
Business benefits
Lowered premiums by 20%
Younger drivers
Dynamic market response
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Why Microsoft for your multi-device strategy
To Enable Modern Business Apps
4/1/2017
Why Microsoft for your multi-device strategy
Multi-device
Common development platform
Devices ready for your business
Reach more people, in more ways
Rapid lifecycle
Rapid lifecycle
Mobile Services
Internal and social data
Any data, any size .
Hybrid-cloud
Secure & available
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Improved airport experience with highly secure mobile services
To Enable Modern Business Apps
4/1/2017
Improved airport experience with highly secure mobile services
Multi-device
Rapid lifecycle
Any data, any size
Secure & available
Business benefits
Customer satisfaction
Faster incubation
Consistent development model
“Windows Azure Service Bus gave us a way to make our back-end, on-premises services available to any device in a secure and flexible way.”
BERT CRAVEN ENTERPRISE ARCHITECT, EASYJET
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Why Microsoft for rapid lifecycle
To Enable Modern Business Apps
4/1/2017
Why Microsoft for rapid lifecycle
Multi-device
Rapid lifecycle
Any data, any size
Secure & available
Best-in class experience
Agile development
For the hybrid-enterprise
Define
Develop and test
Operate
Measure
Monitor
Implement
Team
Value opportunities
Release
management
Infrastructure
Services
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Faster innovation with closer IT and business collaboration
To Enable Modern Business Apps
4/1/2017
Faster innovation with closer IT and business collaboration
Multi-device
Rapid lifecycle
Any data, any size
Secure & available
“It doesn’t matter Java or .NET, they’re using the same tools, enabling us to be faster and do better quality work.”
BRIAN SUMMERS DIRECTOR FOR GLOBAL SYSTEMS, COLUMBIA SPORTSWEAR
Business benefits
Effective collaboration
Time-to-market
Project visibility
Employee retention
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Why Microsoft for data platform
To Enable Modern Business Apps
4/1/2017
Why Microsoft for data platform
Multi-device
Rapid lifecycle
Any data, any size
Secure & available
Manage any data
Big, Small, All data
Anywhere
Built-in In-Memory 14
xVelocity
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Real-time performance to accelerate decision making
To Enable Modern Business Apps
4/1/2017
Real-time performance to accelerate decision making
Multi-device
Rapid lifecycle
Any data, any size
Secure & available
Business benefits
Improves performance 17 times to 250K requests/sec
Reduces reporting time by 99% to 3 seconds
Increased availability to 99.99%
“We can scale our systems to the limit of the hardware available to us, which supports 20 times our current processing load.”
WOLFGANG KUTSCHERA TEAM LEADER OF DATABASE ENGINEERING, BWIN.PARTY
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Why Microsoft for highest security standard
To Enable Modern Business Apps
4/1/2017
Why Microsoft for highest security standard
Multi-device
Rapid lifecycle
Any data, any size
Secure & available
Identity management
Information protection & compliance
Cross-premises
Active Directory
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. Support growth by boosting speed and availability
To Enable Modern Business Apps
4/1/2017
Support growth by boosting speed and availability
Multi-device
Rapid lifecycle
Any data, any size
Secure & available
Business benefits
99.999% availability
Boosted productivity
Increased control
Full compatibility
“Microsoft gives us an integrated high- availability and disaster recovery solution that delivers around-the-clock data access and fast performance for less money.”
FABIO CATASSI CHIEF TECHNOLOGY OFFICER, MEDITERRANEAN SHIPPING COMPANY
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Modern applications enabled by Cloud OS support business growth
Multi-device
Customer
Service Provider
Windows Azure 1
CONSISTENT PLATFORM
Rapid lifecycle
Any data, any size
Secure & available
DEVELOPMENT
MANAGEMENT
IDENTITY
VIRTUALIZATION
DATA

22. Modern platform for the world’s apps
To Enable Modern Business Apps
4/1/2017
Modern platform for the world’s apps
Customer
Service Provider
Windows Azure 1
CONSISTENT PLATFORM

23. Call to action
Try now Windows Azure Infrastructure Services 90-Day Free Trial
Create 10 ASP. NET Windows Azure Web Sites for free
Windows Azure Mobile Services Get Started
Try out SQL Server 14 and in-Memory OLTP (Hekaton)
Stay tuned on MPN new Modern Apps competencies coming out soon

24. To Enable Modern Business Apps
4/1/2017
Thank you
@KindaRobCraft
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.