1. NewsOK.com 6 Month Overview
NewsOK.com is the most visited local media website and news mobile site in Oklahoma.
NewsOK.com
Average Monthly Unique Visitors: 3,135,793
Average Monthly Page Views: 21,572,250
Average Monthly Video Views: 1,000,000
NewsOK Mobile
Average Monthly Unique Visitors: 1,396,944
Average Monthly Page Views: 7,549,717
*Source: Compete.com and Google Analytics August 2014

2. The NewsOK.com visitor is varied and affluent
OKC DMA
NewsOK.com
Gender
Occupation summaries
Men
49.0%
49.1%
Management, Business and Financial Operations
10.6%
20.0%
Women
51.0%
50.9%
Professional and Related Occupations
13.4%
22.7%
Service
8.8%
7.5%
Age of respondent summaries
Sales and Office
12.9%
18.8%
32.8%
43.9%
Farming, Fishing, and Forestry
0.4%
0.0%
23.2%
28.8%
Construction, Extraction, and Maintenance
6.3%
4.1%
10.2%
8.0%
Production, Transportation and Material Moving
5.3%
1.6%
7.9%
Military Specific
0.6%
0.2%
8.4%
4.6%
White collar
36.9%
61.6%
5.8%
2.9%
Blue collar
21.3%
70 or older
12.3%
3.9%
Marital status summaries
Household income
Married
52.7%
58.3%
Less than $35,000
35.9%
22.6%
Not Married
47.3%
41.7%
$35,000 - $49,999
19.5%
Children at Home
61.7%
48.2%
$50,000 - $74,999
17.2%
17.5%
$75,000 or more
27.5%
40.3%
Own or rent residence (HHLD)
Median HH Income
$45,799.00
$61,175.00
Own
69.4%
71.7%
Rent
27.2%
24.1%
Level of education summaries
High school graduate or less
44.0%
Race
Any college
56.0%
72.8%
White
82.7%
83.7%
Any college graduate
37.5%
Black/African American
7.0%
Any post graduate work or post graduate degree
9.6%
14.9%
Asian
1.8%
Other
7.6%
Spanish/Hispanic origin
8.6%
4.4%
Source: PRIME Lingo; Scarborough Profile Report Oklahoma City, OK Market 2014 Release 1 Total (Apr Mar 2014)