1. Business Presentations Persuade your audience and get results!
Your Name

2. Objectives At the end of this session you will be able to:
Design and deliver a persuasive presentation that gets results
Benchmark and structure your own presentations with real examples and tips
Explain how audiences listen and respond to presentations
Follow prompts that help you reflect, evaluate and learn from experience

3. Five Types of Presentation
Entertaining
Informative
Analytical
Problem Solving
Persuasive 5

4. Successful Presentations
Emotional buy-in
Aim for change
Show the benefit
Ask for action

5. Presentation Mistakes
Content
Style
Delivery
Too Much
Not Enough
Jargon
Structure
All Tell
‘Script’ Slides
Clutter
Language
Reading Slides
Boring Voice
Self-Centred
Too Long
Know Your Stuff!

6. Elevator Speech
You know how…
Which means that…
What I do is…

7. Your Purpose Why am I presenting? What’s it all about?
Questions to help you focus when preparing a presentation…
Why am I presenting?
What’s it all about?
What’s special about me?
What action do I want?

8. Poor Presentation ‘Titles’?
Bi-Annual Report for Industrial Widgets
NewTech Product and Service Offering
Marketing Plan for Coming Year
New Process for Team Working
December Sales Statistics

9. Good Presentation ‘Headlines’?
Industrial Widgets – What Went Wrong?
How NewTech Can Improve Your Sales
Everything You Need to Know This Year
Delivering Results Through Team Working
December – The Hits and the Misses

10. Developing Your Draft Sheet 1 Carries Your Outline For Brainstorming
Three sheets of A4 paper…
Carries Your Outline
Sheet 1
For Brainstorming
Sheet 2
Your Speaking Notes
Sheet 3

11. Sheet 1 - Outline Approach Hook Map B. Body 1st Stream 2nd Stream
3rd Stream
C. Conclusion
Summary
Action

12. Body – Three Part Streams
Past/Present/Future
Past: This is how things used to be
Present: This is the current situation
Future: This is what could develop
Problem/Cause/Solution
Problem: This is what’s wrong
Cause: How did it come about?
Solution: Here are my proposals
Example 1:
Example 2:

13. Sheet 1 - Outline Approach Hook Map B. Body 1st Stream 2nd Stream
3rd Stream
C. Conclusion
Summary
Action

14. Brainstorming Rules
No Editing No Full Sentences Number Them

15. Business Presentations that work
Selecting Your Ideas
Approach
Hook 6
Map
Business Presentations that work
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B. Body
Problem 7, 5, 21, 3
Cause 23, 9, 17
Solution 25, 15, 14
C. Conclusion
Summary
Action 12

16. AIDA – Persuasion Model
Attention
Interest
Desire
Action

17. Types of Visual Aid
Those You Project
Those You Create
Those You Show

18. Slide Guidelines Minimise content Use large font Use Minimal Slides
Use pictures
Avoid gimmicks

19. Types of Visual Aid
Those You Project
Those You Create
Those You Show

20. False Evidence Appearing Real
FEAR
False Evidence Appearing Real

21. Overcoming Nerves Remember your experience Prepare thoroughly
Repeat your core message
Keep it simple
Remember to breathe
Raise your blood pressure
Think happy thoughts

22. Effective Delivery Appearance & Charisma Audience Focus & Trust
Volume, Pace & Pitch
Gestures & Movement

23. Objectives At the end of this session you will be able to:
Design and deliver a persuasive presentation that gets results
Benchmark and structure your own presentations with real examples and tips
Explain how audiences listen and respond to presentations
Follow prompts that help you reflect, evaluate and learn from experience