1. Tour Guiding & Interpretation
Ranjeet Kumar Raman
Assistant Professor
Department of Tourism & Travel Management
Central University of Jammu

2. Marks: 100 Course Summary Course Summary Programme: MBA(TTM) Semester:
Second
No of credit: 04
Marks:
100
Level of Test:
MST & EST

3. Interpretation exercises
Pedagogical Approach :
Lecturing
Assignment
Case study
Group Discussion
Group activity
Extempore
Quizzing
Interpretation exercises
Assessments

4. Knowledge Comprehension Synthesis Application
Learning Outcome(s)
Knowledge
Comprehension
Synthesis
Application

5. Course Objectives :
Introduce to students the concept and practice of Tour Guiding and Interpretation.
Develop students’ competence in Tour Guiding and Interpretation and delivery of guiding and interpretation skills training and job-oriented knowledge.
Nurture students’ competencies of innovative problem solving, communication skills, variety of interpretive talks using narratives, visual and symbolic representations to enhance understanding.
Apply the knowledge/concepts of Tour Guiding and Interpretation to real world situations in individual and team-based work and display creative and analytical skills in managing tour guiding assignments.

6. The tourism system and the tour guides
Key focus of the presentation:
The tourism system and the tour guides

7. The Tour Guide ?
A person who guides visitors in the language of their choice and interprets the cultural and natural heritage of an area.
Person normally possesses and area specific qualification usually issued/and or recognised by the appropriate authority. The tour guide qualification is specific to each and every country. In all cases it is embedded into the educational and training ethic of that country.
(Source: World Federation of Tourist Guide Association)

8. Components of Tourism Natural resources and the environment
The Built environment
Operating Sectors
Planning, development, promotion and catalyst organizations

9. The Tourism System and the Tour Guides
System is a group of inter-related parts that function together.
Complex whole formed from related parts: a combination of related part organized into a complex whole
Set of principles: a scheme of ideas or principles by which something is organized
As a system, there are many interrelated parts to the phenomenon of tourism and in particular the travel network. As a result, it is important that the tour guide has a knowledge of the system within the career exist.

10. The Tourism System and the Tour Guide
Travel Geography and Generating Markets –
Travel Geography
Divisions of Geography
Generating Countries/Markets
Destination
Factors that influence travel decisions

11. The Tourism System and the Tour Guide
Travel network
Travel trade
Continent
Map
Route
Scheduled/Routed air carriers
Charters/ Chartered flights
Itinerary
The Tourism System – India as a case study

12. Tourism System and the Tour Guide

13. Three components interact at the same point in
The Tourism System and the Tour Guides
A safe and quality experience offered by a guided tour involves:
Guides
Tourists
Environment
Three components interact at the same point in
space and time.

14. THE GUIDED TOUR EXPERIENCE
Source: Branislav Rabotić(2010)

15. The Tourism System and Tour Guides
As a tour guide much of your time will be spent on understanding and being immersed in the system of tourism.
The success of your interactions will depend a lot on how you understand the culture and motivation for travel.
This topic is meant to empower you with the necessary knowledge and skills that will help you be a satisfied ‘Human Capital’ in this vital and evolving creative industry.
The concept of a system is the interactivity of one component on another. This is the idea behind the tourism product.

16. Tourist Guides in contemporary Tourism
The role of guides in the tourism system distinguishes itself by its:
Potential to manage and orchestrate tourist experiences
Enhance destination image and
Implement the goals of responsible tourism

17. TOURIST GUIDES IN CONTEMPORARY TOURISM
Tourist guiding is one of the important factors of successful presentation of destinations in contemporary tourism, affecting the resulting economic and social benefits.

18. The Tourism System and Tourist Guides
The role of the tourist guide is complex and diverse:
Information provider
Social facilitator
Cultural host
Motivator of conservation values
Interpreter of the natural and cultural environment
Mentor
Ambassador for one's country
Public relations representative or company representative
Entertainer
Problem solver
Safety officer
counsellor.
Source: Black (in: Pastorelli, 2003)

19. Role of guides Social mediation Cultural brokerage
Tourism System and Tourist Guides
Role of guides
Social mediation
Cultural brokerage
Source: Cohen (1985)

20. Intercultural mediation:
Tourism System and Tourist Guides
Mediator :
Direct contact both with tourists and the local community.
Comprehending different cultures is in question.
Intercultural mediation:
“translation” of foreign and unknown elements of the host culture into a cultural “idiom” which is close to the guest.
“translation“ is necessary, since the majority of tourists spend only a short time at a destination, hardly possess any local knowledge and view their temporary surrounding from a leisure perspective of tourist activity.
Therefore, most of them cannot comprehend the local values, beliefs, tradition and everyday life of inbound tourist regions .

21. References
Branislav Rabotić(2010). TOURIST GUIDES IN CONTEMPORARY TOURISM, (International conference on tourism and environment Sarajevo, March, 4 - 5, 2010).
Cohen, E(1985).The Tourist Guide: the Origins, Structure and Dynamics of a Role; Annals of Tourism Research; Vol. 12; pp. 5-29
Jafari, J (ed.); Encyclopaedia of Tourism, Routledge Taylor and Francis Group; 2000
Tour Guiding, Commonwealth of Learning (COL), Virtual University for the Small States of the Commonwealth