1. Mrs. Sheftel’s 6th grade ELA
Persuasion
Mrs. Sheftel’s 6th grade ELA

2. Word Choice
Visual Appeal
PERSUASION
Exaggeration
Credibility

4. Credibility Celebrities Professionals Testimonies Before and After
Trial Offers

6. Exaggeration Unrealistic vs. Realistic Compare to competition
Appears to cause extreme satisfaction

8. Word Choice Repetition Jingles Slogans Rhyming Optimistic
Profound message in few words

10. Visual Appeal Color schemes Large graphics Logos Memorable
Use with all other characteristics

11. Now, analyze the following ads and decide which techniques are used...