1. Project Idea
Four Brave Finns

2. Improving daily life of busy people
Focus on improving the daily life of busy people
Searching for the issues that currently exist
Healthy food is solution to most of the problems
Target group - those who:
Want to eat home cooked meals, but don’t enjoy cooking
Don’t have time to cook
Want to avoid restaurants (as a solution)
Don’t want to rely on store-bought meals

3. Interview methods
Main focus in the questions was in the food, but time and money were considered too
Seven questions in the interview frame, which guided the interviews
Predefined questions helped us to have conversations with the interviewees
Approximately minute interviews with possible follow-up questions
In addition to interviews, multiple personas were created

4. Interview findings Total of 7 interviews were held:
Participants were year-old young adults
Most people like restaurants and home-made food the most
People choose fast and convenient food knowing it’s a bad choice
People don’t have the time/money to invest in eating experiences
Social aspect of eating varies a lot by person
People do eat at home using delivery couriers instead of cooking
Availability of food at any given time was extremely important
A personal cook would be ideal, but nobody can afford it

5. Conclusion We seek to pursue the following
Offer readily available food at home
Healthy, personalized and convenient food choices
User friendly solution, focus in automatization
A “personal chef” solution, but affordable for everyone
Upcoming product prototype should therefore fulfill these goals

6. Thank you!