1. Delivering an End to End Business Intelligence Solution
Myles Matheson
Manager, Business Intelligence
HP New Zealand
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

2. Agenda Introduction to Business Intelligence
Building the Data Mart/Warehouse
Presenting Data - Analysis Services
Presenting Data - Reporting Services and Report Builder
What’s next: The New Microsoft Business Intelligence Tools
Questions and Answers
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

3. Microsoft Business Intelligence Vision
Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions
Complete and integrated BI offering
Widespread delivery of intelligence through Microsoft Office
Enterprise grade and affordable
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

4. Business Intelligence
Trust My Decisions
Trust
My Insights
Trust My Data
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

5. Business Intelligence
Trust My Decisions
Complete
Corporate
Accountable
Trust
My Insights
Familiar, easy to use
Discoverable, consumable
Trust My Data
Consistent, integrated
Available, scalable
Cost-effective, manageable
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

6. Business Scorecarding
Integrated Offering
Integrated BI Approach
Portal
SQL Report Builder
SQL BI Studio
Business Scorecarding
End-user Analysis
End-user
Tools
Report
(SSRS)
Analyse
(SSAS)
Integrate
(SSIS) BI
Platform
Data Warehouse
(SQL Server)
Office
SQL Server
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

7. Building The Data Mart/Warehouse
Reference Architecture
Kimball Method DW/BI System
ETL

8. The DW/BI Technical Architecture With Microsoft SQL Server 2005
Metadata
Ad Hoc Queries
ETL / EAI
Presentation
Servers
Standard
BI Reports
OLAP
Source Systems
Data Quality
Business/Extract Rules
Dimensionalization
Business Users
RDBMS
BI Portal
Analytical Apps
(incl. Data Mining)
Operational BI
RDBMS
Analysis Services
Reporting Services
Data Mining
Visual Studio
2007 Microsoft Office system
SharePoint
ProClarity
Report Builder
MSFT DW/BI
Components
Integration Services
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

9. Kimball Method DW/BI System As applied to Microsoft
Focus on the business
Dimensional data warehouse/business intelligence system
Dimension tables with surrogate keys
Fact tables at the finest grain of data possible
Dimension attribute changes are managed and conformed across the enterprise
Usually, ETL populates a relational dimensional model
Which populates one or more Analysis Services cubes
Analysis Services is the primary presentation server
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

10. ETL Extract and validate source data to a staging database or tables
Transform data into a valid informational structure
Load dimensional and fact data into Star schema and Analysis services

11. What is SQL Server Integration Services?
A new Microsoft SQL Server Business Intelligence application
The successor to Data Transformation Services
The platform for a new generation of high performance data integration technologies

12. Populating the Data Warehouse
Integration Services
Populating the Data Warehouse
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

13. Presentation Layer: Analysis Services
The Microsoft Online Analytical Process Engine (OLAP)
Key Features:
Attribute hierarchy reporting
Fast query performance through aggregations and data consolidation
Proactive caching maintaining the timeliness of the data
Supports Drill-through to the underlying data
Built in Data mining
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

14. 2/24/2019 6:31 AM
Dimension
An entity on which analysis is to be performed (for example, Customers)
Consists of:
Attributes that describe the entity
Hierarchies that organize dimension members in meaningful ways
Customer ID
First Name
Last Name
State
City
Marital
Status
Gender …
Age
123
John
Doe WA
Seattle
Married
Male 42
456
Lance
Smith
Redmond
Unmarried 34
789
Jill
Thompson OR
Portland
Female 21 14 14
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Attribute Containers of dimension members
Completely define the dimensional space
Enable slicing and grouping the dimensional space in interesting ways
Customers in state WA and age > 50
Customers who are married and male
Typically have one-many relationships
City  State, State  Country, etc.
All attributes implicitly related to the key
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

16. Hierarchy Ordered collection of attributes into levels
2/24/2019 6:31 AM
Hierarchy
Ordered collection of attributes into levels
Navigation path through dimensional space
User-defined hierarchies – typically multiple levels
Attribute hierarchies – implicitly created for each attribute – single level
Customers by Geography
Customers by Demographics
Country
Marital
State
Gender
City
Customer
Customer 16 16
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Dimension Model Attributes Hierarchies 2/24/2019 6:31 AM 17 Country
State
Marital
City
Gender
Gender
State
Customer
Customer
Customer
City
Gender
Marital
Age
Customer
State
Gender
City
Country
Marital
Customer
Attributes
Hierarchies 17
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

18. Cube Collection of dimensions and measures
2/24/2019 6:31 AM
Cube
Collection of dimensions and measures
Measure  numeric data associated with a set of dimensions (for example, Qty Sold, Sales Amount, Cost)
Multi-dimensional space
Defined by dimensions and measures
(for example, Customers, Products, Time, Measures)
Intersection of dimension members and measures is a cell
(USA, Bikes, 2004, Sales Amount) = $1,523,374.83 18 18
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Cube Products Time Measures Tires Trek Bikes 2005 Q1 Jan Feb Mar
2/24/2019 6:31 AM
Cube
Tires
Products
Trek
Bikes
2005 Q1
Jan
Time
Feb
Mar
Sales
Cost
Qty Sold
Measures 19 19
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. Measure Group Group of measures with same dimensionality
Analogous to fact table
Cube can contain more than one measure group
For example, Sales, Inventory, Finance
Multi-dimensional space
Subset of dimensions and measures in the cube
AS2000 comparison
Virtual Cube  Cube
Cube  Measure Group
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

21. Measure Group Measure Group Sales Inventory Finance Customers X
2/24/2019 6:31 AM
Measure Group
Measure Group
Sales
Inventory
Finance
Customers X
Products
Time
Promotions
Warehouse
Department
Account
Scenario 21
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. Analysis Services Overview
Getting started on OLAP cubes
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

23. Reporting Services and Report Builder
Reporting Life Cycle
Report Server Architecture
Report Builder Architecture
Dimensional Reporting

24. Reporting Lifecycle
SQL Server Reporting Services supports the full reporting lifecycle, including Authoring, Management and Delivery
Authoring
Management
Delivery
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

25. Report Server Architecture
Browser
Office
Custom Application
Security
Security Services
(Windows,
Custom)
URL / XML Web Service Interface
Data Processing
Data Sources
(SQL, OLE DB, XML/A,
ODBC, Oracle, Custom)
Report Server
Report Processing
Delivery
Delivery Targets
( , File Share,
Custom)
Rendering
Output Formats
(HTML, Excel, PDF, Custom)
SQL Server Catalog
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

26. Report Builder Architecture
Model
Designer
Report Builder
Client
Report Model
Report Server
Semantic Query Engine
Relational Queries
e.g. SQL Server DB
MDX Queries
e.g. SQL Server AS
RDBMS
OLAP Cube
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

27. Dimensional Reporting
Data Layer
SSAS
Presentation Layer
Unified Dimensional Model
ETL
DB1
Interactive reporting
UDM
DB2 DW
Standard reporting
DB3
multiple data sources supported
Ad hoc reporting
Dimensional schema for intuitive reporting
SSAS for better performance and business metrics
UDM serves many reporting needs
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

28. Bring it all together. Reporting against the UDM
Reporting Services
Bring it all together. Reporting against the UDM
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

29. What’s next: The New Microsoft Business Intelligence Tools
Balance Scorecard Manager
ProClarity
Microsoft Office Performance Point Server 2007
Office 2007 – Excel

30. The next generation of BI Tools
ProClarity and Excel 2007
The next generation of BI Tools
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

31. Summary Slide
SQL Server 2005 Provides a out of the box end to end Business Intelligence platform.
Microsoft is extending their investment in the Business Intelligence space.

32. Questions © 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

33. Resources Microsoft Data Warehouse Toolkit
Technical Chats and Webcasts
Microsoft Learning and Certification
MSDN & TechNet
and
Virtual Labs
Newsgroups
and communities/newsgroups/en-us/default.aspx
Technical Community Sites
User Groups
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

34. Reminders Other Business Intelligence Sessions
Don’t forget all the other great Business Intelligence sessions
Check your mini guide or CommNet for details
Evaluation Forms
Complete your Tech.Ed Evaluation Form to go into the draw to win one of 5 Xbox 360s.
Newsletters
Subscribe to one of our free online newsletters:
MSDN Flash for developers
TechNet Flash for IT pros
Visit
TechFest Party
Tuesday evening from 7pm
Party with The Feelers, Nathan Haines and President Gas!

35. 2/24/2019 6:31 AM
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 35
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2005 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.