1. Rhetorical Appeals: Ethos, Pathos, and Logos
Speech
Mr. Minnick
March 2018

2. ETHOS, PATHOS, and LOGOS
Ethos: Is the speaker or writer credible or believable?
Pathos: Does it make you feel a strong emotion?
Logos: Does it make you use your sense of reason?

3. Ethos Ethos: Ethics Credibility and Trust
Personal branding (athletes, celebrities)
Cites credible sources

4. Pathos Pathos: Emotion
To make the audience feel something about what is presented to it
Children, animals, illness, memories, etc…
Uses stories, inspirational quotes
“Tugs at your heart strings”

5. Logos Logos: Logic/reason/proof
To make the audience think about what is presented to it
Statistics, facts, authorities, etc…
Comparisons, analogies and metaphors.
Very straightforward, and not “fluff”. It has a scientific, factual approach.

8. Ethos, Pathos, or Logos?

9. Ethos, Pathos, or Logos?

11. Ethos, Pathos, or Logos?

13. Ethos, Pathos, or Logos?

14. Ethos, Pathos, or Logos?

15. Ethos, Pathos, or Logos?

17. Ethos, Pathos, or Logos?

18. Ethos, Pathos, Logos?

19. Ethos, Pathos, or Logos?