1. Increasing Disclosure is Not the Right Answer
THE NEW IR WORLD
Increasing levels of disclosure builds credibility to a point, after which it dramatically decreases.
Transparency for transparency sake can negatively impact credibility if IR fails to link disclosed information back to the company story and key messaging.
Increasing Disclosure is Not the Right Answer
Word Count and Credibility Analysis
Word Count of 10-Q Filings and MAD Credibility Scores
As the word count in 10-Q filings increases, credibility scores decrease.
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