1. BEST PRACTICES OF SPORTS PROFESSIONALS CAPACITY BUILDING
SUHARDI ALIAS
DEPUTY DIRECTOR GENERAL
NATIONAL SPORTS COUNCIL OF MALAYSIA

2. BACKGROUND
The National Sports Council of Malaysia (NSCM) was established under the National Sports Council of Malaysia Act in 1971.
It is a statutory body under the purview of the Ministry of Youth and Sports.
Acts as the coordinating body on the development of high-performance sports.

3. OUR TEAM DATO’ AHMAD SHAPAWI ISMAIL DIRECTOR GENERAL SUHARDI ALIAS
DEPUTY DIRECTOR GENERAL (STRATEGIC)
ABDUL RASHID YAAKUB
DEPUTY DIRECTOR GENERAL
(MANAGEMENT)
JEFRI NGADIRIN
ATHLETES’ DIVISION
JOHERMAN AMIR
INTERNATIONAL & CORPORATE DIVISION
MOHD SAFRUSHAHAR YUSOFF
PARALYMPIC DIVISION
HAZANI HASHIM
MANAGEMENT DIVISION
ARRIFIN M.GHANI
SPORTS MANAGEMENT DIVISION
MOHD RAIZAL MUHAMAT YAAKOP
SPORTS FACILITIES DIVISION
ZULKIFLI ALIAS
FINANCE DIVISION

4. Application of the R.A.T.

5. 2017
Southeast Asian Games (SEA GAMES) :19th – 31st August
ASEAN Para-Games :17th – 23rd September
Malaysia Organizing Committee for the SEA Games (MASOC) was formed in 2015
MEGA EVENTS HOSTED
2015
128th IOC Session in Kuala Lumpur
2002
Association of National Olympic Committees Meeting
1998
Commonwealth Games in Kuala Lumpur, Malaysia
Sports in Malaysia saw a rapid expansion
Legacy building of a sports complex in Bukit Jalil
1986
Malaysian Games (SUKMA) were introduced.
Organized every two years
Mid 1960’S :
5 Southeast Asian Games (SEAP / SEA Games)
International tournaments (Badminton, Football, Athletics & etc)

6. LEADERSHIP
Executives and sports professionals NEED to carry out the responsibilities of a defined role.
Example :
Malaysia Organizing Committee for the SEA Games (MASOC) was formed in 2015 as the lead government agency in organizing and promoting the Games.
Local and international agencies, with expertise in their relevant areas played a leadership role.
The sports professionals recruited included officers from the NSCM working alongside with the Sports Managers of the 38 NSA’s as well as from the Olympic Council of Malaysia (OCM) and the Ministry officials all housed under one roof.

7. CAPACITY DEVELOPMENT OF SPORTS PERSONNEL
Top management / leaders includes NSCM officers have the exposure and experience in being part of the official Secretariat at mega multi-sport events and served in the organizing committees of other multi-sport events and tournaments held in Malaysia.
Have had the similar experience running a mega event locally and internationally.
Sports Managers
Served a number of years in the NSA’s
Experience being attached with their respective International / Continental Federation
Attended sports management courses run by the NSCM or Olympic Council of Malaysia (IOC / Olympic Solidarity Programs) and the Ministry of Youth and Sports

8. MARKETING & SPONSORSHIP
Provide probability for sponsors to leverage their experience, knowledge and capabilities of partners to use sport as a tool for wider economic development.
29TH SOUTH EAST ASIAN GAMES
KUALA LUMPUR 2017
XVI COMMONWEALTH GAMES
KUALA LUMPUR
INTERNATIONAL MARKET
MARKETING
DOMESTIC MARKET
SPONSORS CATEGORY :
RM 7.5 to
RM 15 million
RM 3 to
RM 7.5 million
RM 1 to
RM 3 million
RM 1 million
or less

9. VOLUNTEERS
SEA GAMES 2017, KUALA LUMPUR QBR\It Takes A Nation To Raise A Champion.mp4
Wau (Wow) Factor – “ambassadors” for volunteers
13,000 volunteers all over country
Recruitment process was very stringent
Training modules developed by a local university.
Continuous trainings for volunteers including:
General duties
Information & Communications Technology
Anti-Doping
Medical
Media
Transport
Food
Protocol & Prize-Giving
Interpreter Duties

10. The Information in this document is furnished on a confidential basis.
Proposal to The Tokyo Organizing Committee of the Olympic and Paralympic Games
My Flame
Virtual Torch Relay System
Incorporating Share Virtualization Technology
Version 1 (SVT.V1)
(Patent Pending AB.COM)
My Flame is a Registered Mark of SCI 2016
Sports Capital International Sdn Bhd (SCI) © Copyright 2018 • All rights Reserved.
The Information in this document is furnished on a confidential basis.

11. Moving Forward:
National Sports Council continues to develop scalability as it aims to manage its new Digital Assets
Commercial Properties
Content Development
IP Protection (Trademarks and Patents)
Available On

12. NSC MyFlame: (SVT.V1) Social Media Commercial Platform
Social Engagement Tool we have developed
Creating Opportunities for Sponsors to Connect to the games
People to connect to People
Expand Fans and Volunteers Demographics
Monetizing through Digital
My Flame.mp4

13. Monetization Via Advertisers By Sponsors
Endless Possibilities
Rebranding and Re-Designing of User Interface based on Corporate Colours of Tokyo 2020 Sponsors
Addition of Advertisement on User Phones after a Flame is “Shared”
Visibility of Brands as Sponsor of Prizes for Top Flame Shares
Pop-Up Notifications to Users on Tokyo 2020 Sponsors Ads (Non-invasive basis)

14. CONCLUSION
Capacity building will always be a crucial tool in staging of any mega event.
Sports personnel given opportunities to develop skills and experience.
Continue to ensure sustainable professional development.
QBR\VIDEO OBR-SEA-PARA 2017.mov

15. THANK YOU @ TERIMA KASIH