1. Monetization & Packaging
Module #5 of 6

2. Windows Stores
The Store are the only way you can get executable content onto an “end-user” device
Enterprises have other options
Users can buy applications and deploy them onto their devices
Developers can unlock their own devices for testing
Registered developers can unlock up to 3 devices (companies can request unlock count increase)
Student and App Studio* developers can unlock one device *

3. Joining the Store Register to be a publisher
2/24/2019
Joining the Store
Register to be a publisher
$19/yr. for individual, $99/yr. for companies
Companies undergo additional verification process
Developer registration allows publishing to both Windows Phone and Windows
Students can register for free via DreamSpark
MSDN Benefits may supply a registration token
Join at or
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Monetization options Paid app Paid app with free trial
2/24/2019
Monetization options
Paid app
Apps that must be purchased to install
Paid app with free trial
Using Trial API, you decide on functionality
Paid/free app with in-app purchase
Users unlock functionality or buy in-app items
Free app with ads
Ad-supported app
Free app
Pricing tiers from $0.99 to >$500.00
70% revenue for developer
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Success spans revenue models; IAP growing
Build 2014
2/24/2019
Success spans revenue models; IAP growing
40%
31%
29%
44%
26%
Windows
Windows Phone
Developer revenue
AE 3D Motor AE Mobile
PC Remote PC Remote
BubbleBreaker TouchFirst LLC
Advertising
World at Arms Gameloft
My Talking Tom Out Fit 7 Limited
My Country Game Insight Global Ltd
In-App Purchase
MoliPlayer Pro Moli Time Tech. Corp.
Drawboard PDF Drawboard
Dark Lands Mingle Games s.r.o.
Paid
Feb 2014, Source: Microsoft
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Trial API
Time-limited trial Feature-limited trial Use CurrentApp[Simulator].LicenseInformation to implement custom trial logic IsActive, IsTrial and ExpirationDate properties

7. In-app purchase Durables Consumables Bring your own payment provider
Features that can be unlocked in your app permanently
Consumables
Anything that can be used in the app and re-filled by another purchase (coins, gold, credits, etc.)
Bring your own payment provider
No revenue share with Microsoft if you implement your own payment provider

8. 2/24/2019
Ad supported apps
Microsoft Ad SDK through
Very easy to incorporate
Various ad sizes to choose from
Audience targeting managed
through pubCenter portal
Use third party Ad SDKs or Ad Rotators
Admob, inmobi
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Shared identity apps
Windows app and a Windows Phone app using the same Reserved Name, they are considered to share the same identity
Customer gets app & IAP (durables) entitlements across Windows & Phone
Roaming data enabled across Windows & Phone
Single push notification channel
Quiz Bowl
Quiz Bowl The next generation quiz game - compete real time with players worldwide.
Free
Free

10. Build 2014
2/24/2019
Localize to increase reach: English, Spanish, Mandarin, French, Russian, German
English
English
Spanish
Mandarin
French
Spanish
Strong user engagement in many languages, not just English - so if you are not localized you are missing out on potential engagement in many parts of the world
75% of Windows Phone app downloads are for a language other than English
Feb 2014, User languages are estimated based on the store market where the app was downloaded. Source: Microsoft
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Windows App Certification Kit (WACK)
2/24/2019
Windows App Certification Kit (WACK)
Windows Phone apps (xap)
WACK performs some store app submission tests on your application before you submit it
Checks many aspects of the submission, including the required assets
Tests are automatically updated to reflect changes in the tests performed in the Store
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Windows App Certification Kit (WACK)
2/24/2019
Windows App Certification Kit (WACK)
Windows & Universal apps (AppX):
Create app package via Visual Studio
Run WACK and select the created AppX
Select tests to be run
Output is an XML file that can be opened in a browser to analyze results
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.