1. The Company Reputation Index UCB Student Project
Vanno
The Company Reputation Index
UCB Student Project

2. Outline Introduction Target Strategies Project Outcome What is Vanno?
Our project
Target Strategies
Project Outcome
Strategic Recommendations
Product Recommendations

3. What is Vanno?
Vanno is a start-up company trying to create the most accurate, unbiased measure of company reputation online.
Vanno runs an online community where people talk about companies and their reputations.
Vanno turns those opinions into quantitative company scores, ranks and trends.
– how it treats it customers, employees, communities, the environment and society in general.
*make clear it is a start-up
A social evaluation platform that mathematically quantifies gossip, news, comments, opinions and insights based on all the things that make up a company’s reputation
Vanno gives everyone a meaningful way to impact more than 5,800 companies

4. How Vanno Works

6. Introduction to Vanno Project
Objectives
1) Develop and Critique strategies for getting college students to participate in building the Vanno Company Reputation Index
2) Implement and Test strategies
3) Measure and Document the effectiveness
*develop and test strategies that would build user base in college students and academia
*make distinction between selected and tested strategies (Facebook out of scope)

7. Strategies Critiqued Career Connections Academic Community
Student groups
Facebook Application
Implemented
Class Presentations
Survey
CAREER CONNECTIONS
Explore potential relationship
Create a set of potential strategies
Analyze cost/benefit, time constraints
Establish Demo
Laptop available in waiting area
Printed information available
CESR:
How did we target teachers and students?
Class presentations
Survey
Meetings
Who did we target?
SYST3000- Systems Thinking Class (Heather Adams)
BCOR3010- Business Applications of Social Responsibility (Donna Sockell)
Facebook App:
High risk…what reward?
Scope issues
Cost-Benefit, Similar Facebook Apps

8. Project Outcome Strategic Recommendations Career Connections
Facebook App
Academic Community
Product Recommendations
Free-form search
Outside view become deciding factor
Profile Enhancements
Increase social networking components of site
We wouldn’t recommend giving presentations in classes, but through those presentations we were able to determine that the best use for Vanno in an academic setting is as a tool for reference in areas such as job search.