1. Brian Carr l April 11, 2011 l Project Management Institute
The Business of Belonging
Brian Carr l April 11, l Project Management Institute

2. How Do You Help the Environment ... Without Chafing?

3. Traffic and Air Quality Are Linked
Half of all smog-forming emissions in metro Atlanta come from the tailpipes of cars and trucks.

4. $ Current Trends Influencing Region Worsening traffic congestion
Growth, population $
Economic stagnation, lack of infrastructure funding
Unpredictable fuel prices
Tighter clean air standards

5. How Metro Atlantans Get to Work
Source: 2010 Center for Transportation and the Environment study conducted on behalf of the Georgia Department of Transportation

6. 2011: A Big Year for Transportation
Decrease Demand?
Increase Supply?
New Roads?
New Transit?
Reduce peak travel
Commute Options
Flexible Work schedules
Incident response
Congestion Pricing

7. Doing More With Less? Been There Before

8. What if we change the way people get to work…

10. Bus
Vanpool
Carpool
Less traffic
Fewer tailpipes
Cleaner air

11. What We Bring to 1,600 Employers
Productivity
Retention
Recruitment
Morale
Financial Savings

12. We Offer Targeted Commuting Solutions to the Right Employees
Map employee commutes
Identify groups of employees and match with appropriate commute options
Deliver special targeted messaging

13. Telework: A Business Strategy Primed for Growth
“It’s about rethinking the concept of ‘work’ more as something that gets done versus a place that our employees go.”
-- UPS HR Manager

14. How We Get the Attention of Commuters
Losing 240 hours/year
Costs 56 cents/mile
Source: 2010 Center for Transportation and the Environment study conducted on behalf of the Georgia Department of Transportation

15. Employees Earn Incentives for Choosing Cleaner Commute Options
How It Works:
More than 70,000 Georgia commuters have participated since 2002.
1. Clean up your commute.
2. Log your commute.
3. Earn cash. Win prizes.

16. Each day in Metro Atlanta
1.4 million miles of vehicle travel eliminated
700 tons of pollution kept out of the air we breathe

18. Why Has This Mission Been Successful?
Unconventional Thinking
Balance Two Types of Relationships
Creative Storytelling
Culture of Continuous Improvement
Sense of Belonging to Something Important

19. Unconventional Thinking Gets Results
Voluntary actions?
Tied to financial incentives?
From a non-profit?
74% of commuters still using alternatives months later.

20. Understanding WHEN to Invest in WHICH Activities to Build Relationships
TRANSACTIONAL
RELATIONAL
Pay for Services
Vendor/Customer
“Give/Get”
Share Ownership
Partners
“Participate/Feel”

21. Who Else Embraces This Idea?

22. Tell Better Stories

24. Always Carry a Measuring Stick … And Measure What Others Care About
Vehicle miles of travel reduced
Pollution not emitted
Financial savings on commute costs
What can you track and report?
How can you make others feel invested?