1. Total Online Activity: % Video vs. % Non-Video
Online PC Activity is Split Between Video & Non-Video, However Hispanics Rarely Watch Video on Smartphones and Tablets
Total Online Activity: % Video vs. % Non-Video
Hispanic 18+
Non-Video Activity on a Device
Video on a Device
Source: VAB analysis of Nielsen Comparable Metrics Report Q2 2017; Data based on average week between March 27, 2017 – June 25, Hispanic 18+ UE = 37,816,000. Reflects gross minutes of “video on a computer” vs. gross minutes of “internet on a computer;” gross minutes of “video on a smartphone” vs. gross minutes of “app/web on a smartphone;” and gross minutes of “video on a tablet” vs. gross minutes “app/web on a tablet.”