1. Stepping out of home: Challenges and Successes
ARAB INTERNET AND TELECOM FORUM
May 31, 2004

2. ESSENCE OF PROFOUND INSIGHT IS SIMPLICITY
( From Good to Great: By Jim Collins)
This presentation will not discuss the complexities of expansion plans with mentioning of de regularoty climates and such but will discuss the simple need for moving from a good to Great company
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3. Agenda
Opportunity
The Challenge
Sources
3X3X3 Strategy
Achievements

4. Overview MTC founded in 1983
MTC is offering services to over 2,000,000 + customers.
1,000,000 GSM customers in Kuwait 61% market share (revenue), 53% of total market share (customers*)
1,000,000 GSM customers in Jordan75% market share (revenue), 75% of total market share (customers*)
Pioneered mobile services in Middle East, Kuwait, Jordan and Bahrain 3G EDGE, MMS, and

5. Largest Non-Bank (second largest overall)
Kuwait Stock Exchange
Largest Non-Bank (second largest overall)
Market capitalisation $US 7 billion in 2003
Gross Revenue 2002 $US 436 million
Gross Annualised Revenue 2003 $US 835 million
Projected Gross Annualized revenue 2004 $ US 1 Billion Operations: Kuwait, Jordan, Bahrain, Lebanon, Southern Iraq
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7. The Opportunity
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8. % of Mobile Subscribers in ME and Africa
Pyramid research 2003

9. Total Mobile revenues in MENA Region
Pyramid research 2003
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10. The Challenge
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11. The transformation process= the Black Box
GREAT RESULTS
WHAT’S INSIDE
THE
BLACK BOX?
GOOD RESULTS
The transformation process= the Black Box
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12. Good-to-Great Companies: $471
$500
$400
$300
$200
$100
Direct Comparison Companies: $93
General Market: $56
Notes:
$1 divided evenly across companies in each set, January 1, 1965.
Each company held at market rate of return, until transition date.
Cumulative value of each fund shown as of January 1, 2000.
Dividends reinvested, adjusted for all stock splits.
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13. Good is the enemy of Great
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14. THE CHALLENGE OF SCALE Vodafone 133.4 million (May 2004)
China Mobile million (May 2004)
China Unicom 143 million (May 2004)
Orange 50 million ( May 2004)
T-Mobile 87 million ( End of 2003)
NTT Do Co Mo 45,926 million
Verizon USA 39 Million ( 2004)
AT&T Wireless (21.6 million March 2004)
(Company information)
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15. Borders……….Borders………….Borders………………
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16. ECONOMY IN THE SERVICE OF POLITICS
RATHER THAN …… POLITICS IN THE SERVICE OF ECONOMY
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17. GDPs
USA $10,400,000,000,000
CHINA $5,700,000,000,000
Japan $3,550,000,000,000
Germany $2,184,000,000,000
France $1,540,000,000,000
UK $1,520,000,000,000
Arab Countries $ 531, 000,000,000
(CIA World Factbook 2003)
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18. The Contemplated Vision The Arab World Revenue Pot
Tunisia
Subs: 1.9 million
Revenues: US$ 0.4 billion (1)
Operators: 2
Egypt
Subs: 5.9 million
Revenues: US$ 1.1 billion
Operators: 2
Lebanon
Subs: 1.1 million
Revenues: US$ 0.9 billion (2)
Operators: 2
Revenues: US$ 0.2 billion (3)
Syria
Subs: 0.9 million
Operators: 2
Jordan
Subs: 1.3 million
Revenues: US$ 0.4 billion
Operators: 2 GSM + 1 iDEN + 1 GSM license in progress
Morocco
Subs: 7.3 million
Revenues: US$ 1.2 billion
Operators: 2
MTC Present
Kuwait
Subs: 1.8 million
Revenues: US$ 1 billion
Operators: 2
Algeria
Subs: 1.3 million
Revenues: US$ 0.3 billion (4)
Operators 3
Bahrain
Subs: 0.5 million
Revenues: US$ 0.2 billion
Operators: 2
Revenues: US$ 4.7 billion
Saudi Arabia
Subs: 7.5 million
Operators: 1 + I GSM license in progress
United Arab Emirates
Subs: 3.0 million
Revenues: US$ 1.3 billion
Operators: GSM license in progress
Oman
Subs: NA
Revenues: NA
Operators: GSM license in progress
Qatar
Subs: 0.4 million
Revenues: US$ 0.3 billion
Operators: 1
With around 33 million subscribers, the Arab world generated approximately US$ 12 billion in revenues from mobile telephony in 2003
EFG Hermes research 2003
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19. “ A PROCESS OF BUILD UP FOLLOWED BY A BREAKTHROUGH”
THE TRANSFORMATION
“ A PROCESS OF BUILD UP FOLLOWED BY A BREAKTHROUGH”
3 stages
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20. Disciplined people
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21. Disciplined Thought
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22. Disciplined action
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23. CONFRONT THE BRUTAL FACT
LEVEL 5
LEADERSHIP
TECHNOLOGY
ACCELERATORS
DISCIPLINED PEOPLE
DISCIPLINED ACTION
DISCIPLINED THOUGHT
FIRST WHO…
THEN WHAT
CONFRONT THE BRUTAL FACT
HEDGEHOG
CONCEPT
CULTURE OF
DISCIPLINE
B U I L D U P . . .
B R E A K T H R O U G H !
F L Y W H E E L
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24. Greatness is not a matter of Circumstance
But Largely a matter of conscious choice
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25. Service is an art that is totally based on HUMAN SKILLS
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26. Distinction of Human Skills
is the only sustainable competitive advantage
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27. The Challenge is the richness of sources
not the abundance of resources
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28. SOURCES
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29. CREATIVTY
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30. RELIABILITY
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31. excellence
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32. create sources not collect resources
The challenge is to
create sources not collect resources
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33. 5 S
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34. sources
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35. service
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36. systems
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37. Skills
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38. Super
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39. Utility to Entertainment to Lifestyle
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40. Our Human Resource Philosophy
5xF
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41. Future
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42. Freedom
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43. Fortune
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44. Fitness
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45. Fun
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46. OUR VISION
3x3x3
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47. 1st Three
Regional expansion
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48. International 2nd Three International 1440-06-191440-06-19
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49. 3rd Three
Global
Global
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50. Sufficient amount of Funds Capability to Deliver
ACHIEVEMENTS
Strategic partnerships
Value Added Investors
Sufficient amount of Funds
Capability to Deliver

51. THANK YOU
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