1. Modeling Connected Public Venues
WiROI™ the leading 4G business case planning and simulation tool for next generation service providers

2. …4G Modeling Tool for Venues…
What is WiROI™ Venue
WiROI Venue is a technology-neutral modeling tool that enables operators and venue owners to simulate and analyze in-depth, the business case, total cost of ownership, and network configuration plan for an in-venue wireless network
Models Wi-Fi, 3G/4G, DAS technologies
Flexible, scalable and customizable to model:
Stadiums, Arenas, Raceways, Convention Centers, University Campuses, Airports, Transportation Stations, Hospitals and other large public venues with high density of mobile data users
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3. …plan with the customer experience in the center…
Why WiROI™?
WiROI™ allows interactive scenario simulation at the strategic planning level
WiROI™ visualizes the interdependency each of the major areas has on the business case
WiROI™ will drive consensus horizontally in an organization and align internal and external expectations
Commercial
Technical
Financial
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4. …the path to 4G is at a cross roads…
WiROI™ Advantage 4G
Simulate financial, commercial and technical assumptions and impacts in real time based on over 100 variables
Use DAS, WiFi and Small Cells?
Spectrum A, B or Mix?
Vendor A, B or Mix? (using commercial performance data)
Test revenue scenarios
Copper, Fiber, Microwave or mixed Backhaul
Configure data consumption and usage assumptions
Seating, Indoor and outdoor coverage
Device mix, mobile versus fixed
Data only or VAS?
Help you Visualize and do scenario planning
Rapid Technology and Usage Changes Creates Need for Ability To Scenario Plan Multiple Business Models and Their ROI Impacts
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5. Comprehensive Operator Business Case Analysis
…on-site support throughout the engagement…
Comprehensive Operator Business Case Analysis
Detailed Questionnaire
Business Case Development
10 Year complete Income Statement Investment Grade Business Case
Custom WiROI™ Tool for Simulation
Assumptions provided in 1 weeks by Client
Executed in 2 weeks by Wireless 20/20
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6. Engagement Deliverables
…investment grade output for board & investors…
Engagement Deliverables
Business Case Summary (In PDF Format, in $US) Including:
Detailed Summary of Assumptions
Coverage and Capacity Planning
Tradeoffs of using different technologies such as DAS, Small Cells and WiFI
Analysis of Data Usage and Penetration Projections
Financial Statement – 10 year
Revenue Projections and Analysis of Value Added Services
Capital Expenditures (Access Network, Core Network, Backhaul Network)
Operating Expenses (by category and detailed breakdown)
Operating Metrics (30 different metrics)
Valuation Summary (NPV and IRR figures)
Custom WiROI™ Tool GUI (In Shockwave file format) for one market
Sensitivity analysis and optimization

7. …live demo of the WiROI™ GUI…
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8. Coverage and Capacity Modeling
…WiROI™ GUI…
Coverage and Capacity Modeling
Separate Coverage and Capacity Modeling for
Seating Areas ,
Indoor Areas
Outdoor Areas
© Copyright Wireless 20/20, LLC. – All rights reserved

9. Who Benefits from a Connected Venue
…WiROI™ Model for
Baseball Fields …
Who Benefits from a Connected Venue
Benefits for fans
Benefits for the league
Benefits for the service providers
Benefits for the sponsors
The WiROI Tool Quantifies these benefits in an easy to use, visual manner
Flexible Revenue Model from Free to various user defined SLAs
© Copyright Wireless 20/20, LLC. – All rights reserved

10. …WiROI™ Model for Raceways …
Stadiums
Arenas
Model from Arenas,
Airport Terminals
Raceways,
University Campuses,
Hospitals
Subway Stations
Shopping Malls
Theme Parks
Any Large Public Venues
© Copyright Wireless 20/20, LLC. – All rights reserved

11. WiROI™ Venue Tool Screen Shots
…the WiROI™ Venue Tool GUI
WiROI™ Venue Tool Screen Shots
© Copyright Wireless 20/20, LLC. – All rights reserved

12. …WiROI™ Venue Assumptions …
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13. …WiROI™ Venue Assumptions …
© Copyright Wireless 20/20, LLC. – All rights reserved

14. …live demo of the WiROI™ GUI…
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15. …live demo of the WiROI™ GUI…
© Copyright Wireless 20/20, LLC. – All rights reserved

16. …live demo of the WiROI™ GUI…
© Copyright Wireless 20/20, LLC. – All rights reserved

17. …live demo of the WiROI™ GUI…
© Copyright Wireless 20/20, LLC. – All rights reserved

18. …live demo of the WiROI™ GUI…
© Copyright Wireless 20/20, LLC. – All rights reserved

19. …live demo of the WiROI™ GUI…
© Copyright Wireless 20/20, LLC. – All rights reserved

20. …live demo of the WiROI™ GUI…
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21. Thank You! Haig Sarkissian, New York, USA +1 408 884-1561
Magnus Johansson, Lima, Peru
Randall Schwartz , San Francisco, USA
Mark Rice, Dallas, USA
Riad Hartani, Dubai, UAE
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22. Principal Consultants
…industry leaders in business case simulation…
Principal Consultants
Who We Are
Haig
Randall
Riad
Magnus
Mark
Consulting group focused on the emerging broadband wireless market – 3G, 4G, LTE, Wi-Fi
Expertise in Broadband technology, technical-financial Modeling and custom market research
Investment grade Business case development
RFP/RFQ development, administration and response analysis
Vendor evaluation and selection
Technology evaluation and selection
Spectrum auction strategy
Go to market strategy
Investor presentations & due diligence
Targeting the “Broadband Wireless Ecosystem”
Component Vendors, Equipment Vendors, Service Providers, Regulators and investors
Industry leader with over 60 Wireless Business Cases and network deployment plans developed around the world
North America, South America, China, Europe, Africa, Middle East
Utilizes proprietary Tools to model broadband wireless networks, identifying the impact on ROI
© Copyright Wireless 20/20, LLC. – All rights reserved