1. The Power of Premium Video: Adding Cinema To Your Media Plan Generates A Lift In Brand, Message Recall & Likeability +
Source: Nielsen Brand Effect Scores; calendar 2016; Broadcast & Ad-Supported Cable; Total day; Lift index= exposed to both cinema/TV v. just TV ads only

2. Likeability is more prominent among
…and This is Evident Among Younger & Older Viewers As Cinema Drives Ad Recall
Likeability is more prominent among
Adults 25-54
Source: Nielsen Brand Effect Scores 2016; Broadcast & Ad-Supported Cable; Total day; Life index= exposed to both v. just TV ads only